Build roadmaps backed by evidence

Feature requests pile up but priorities stay unclear. Interview users about their real workflows and let AI reveal which roadmap items will drive the most impact.

Gather Evidence

Go beyond upvote counts

Upvotes tell you what sounds nice. Interviews reveal what users actually need. Record conversations about workflows, pain points, and priorities to build a roadmap grounded in reality.

  • Transcribe customer interviews about workflow challenges
  • Capture the context behind feature requests
  • Build evidence files for every roadmap item
0Interviewer05:42

Walk me through what happens when you first open the dashboard.

1Sarah Chen06:15

Honestly, the first thing I do is look for where my projects are. But it takes me like five clicks just to get to the actual workspace. I always forget whether I need to go through Settings or the sidebar.

0Interviewer06:48

And what about the integration setup? How did that go for you?

Prioritize

Let user evidence drive priorities

AI analysis of each customer interview reveals problem severity, urgency, and emotional weight. Every conversation becomes structured evidence for roadmap prioritization.

  • AI extracts pain points and feature requests from each conversation
  • Assess severity and urgency of each problem mentioned
  • Link roadmap items to direct customer evidence
Artifacts
Executive Summary
Critical Incidents
Behavioral Laws
Executive Summary

The participant expressed significant frustration with the current onboarding flow, specifically around the initial setup wizard. Key pain points include unclear navigation and lack of contextual help.

They noted that competitor products offer guided walkthroughs that significantly reduce time-to-value...

Build Consensus

Align stakeholders with customer voice

Share customer quotes and AI-generated summaries with leadership, engineering, and sales. When roadmap debates arise, let the customer evidence speak for itself.

Highlights3 across 3 interviews
Onboarding painPositive feedbackFeature request

"I click around for five minutes and if I can't figure it out, I leave"

Onboarding painInterview #12 · 12:38

"The dashboard is great once you know where things are"

Positive feedbackInterview #08 · 24:15

"I wish I could share this report with my manager directly"

Feature requestInterview #15 · 08:52
Export highlights as CSV with tags & timestamps

Everything you need

Evidence Repository

Organize customer interviews by theme in your workspace. Link roadmap items directly to the interviews that justify their priority.

Needs Analysis Lenses

Custom lenses extract pain point severity, workaround complexity, and willingness to pay from every customer conversation automatically.

Stakeholder Sharing

Generate shareable summaries and highlights for leadership reviews. Show the customer voice behind every roadmap decision.

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