Explore key terms and concepts to help you understand the world of user research and product development.
Artificial Intelligence (AI) is the field of computer science focused on creating intelligent machines that can perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation.
Employee Experience refers to the sum of all interactions, perceptions, and feelings an employee has with their organization throughout their employment journey, from recruitment to exit. It encompasses workplace culture, physical environment, tools and technology, work-life balance, and professional development opportunities, all of which impact an employee's satisfaction, productivity, and overall well-being at work.
Growth hacking is a marketing strategy focused on rapid experimentation across various channels to identify the most effective ways to grow a business quickly and cost-effectively. It combines creative, analytical, and technical skills to optimize user acquisition, retention, and revenue.
Market research is the process of gathering, analyzing, and interpreting information about a target market, competitors, and industry trends to inform business decisions and strategies.
Product Design is the process of creating and developing new products or improving existing ones to meet user needs and business goals. It involves research, conceptualization, prototyping, and iterative refinement to ensure the final product is functional, aesthetically pleasing, and marketable.
Product Management is the organizational function responsible for guiding every stage of a product's lifecycle, from development to positioning and pricing, by focusing on the product and its customers first and foremost. It involves identifying customer needs, defining product vision, and working with engineering, marketing, sales, and support to ensure that customer satisfaction and company goals are met.
Sales is the process of selling products or services to customers in exchange for money or other compensation. It involves identifying potential buyers, presenting offerings, addressing objections, and closing deals to generate revenue for a business.
Surveys are structured methods of collecting data from a group of individuals through questionnaires or interviews, used to gather opinions, preferences, or information on various topics for research, market analysis, or decision-making purposes.
User behavior refers to the actions, patterns, and interactions of individuals when using digital products, websites, or applications. It encompasses how users navigate, engage with features, and respond to design elements, providing valuable insights for improving user experience and product performance.
User research is a systematic process of gathering and analyzing information about users' needs, behaviors, and preferences to inform the design and development of products or services. It involves various methods such as interviews, surveys, and usability testing to create user-centered solutions.
