Explore key terms and concepts to help you understand the world of user research and product development.
Employee Experience refers to the sum of all interactions, perceptions, and feelings an employee has with their organization throughout their employment journey, from recruitment to exit. It encompasses workplace culture, physical environment, tools and technology, work-life balance, and professional development opportunities, all of which impact an employee's satisfaction, productivity, and overall well-being at work.
Growth hacking is a marketing strategy focused on rapid experimentation across various channels to identify the most effective ways to grow a business quickly and cost-effectively. It combines creative, analytical, and technical skills to optimize user acquisition, retention, and revenue.
Product Management is the organizational function responsible for guiding every stage of a product's lifecycle, from development to positioning and pricing, by focusing on the product and its customers first and foremost. It involves identifying customer needs, defining product vision, and working with engineering, marketing, sales, and support to ensure that customer satisfaction and company goals are met.
Sales is the process of selling products or services to customers in exchange for money or other compensation. It involves identifying potential buyers, presenting offerings, addressing objections, and closing deals to generate revenue for a business.
User research is a systematic process of gathering and analyzing information about users' needs, behaviors, and preferences to inform the design and development of products or services. It involves various methods such as interviews, surveys, and usability testing to create user-centered solutions.
