Growth Hacking(301)
Growth hacking is a marketing strategy focused on rapid experimentation across various channels to identify the most effective ways to grow a business quickly and cost-effectively. It combines creative, analytical, and technical skills to optimize user acquisition, retention, and revenue.
Above The Fold
Above The Fold refers to the content visible on a webpage without scrolling, crucial for capturing user attention and improving conversion rates in growth hacking strategies.
A/B Platforms
A/B platforms are tools or software solutions used in growth hacking to conduct A/B testing, allowing marketers to compare two versions of a webpage, email, or other digital assets to determine which performs better in achieving specific goals.
A/B Testing
A/B testing is a method used in growth hacking where two versions of a webpage, app feature, or marketing element are compared to determine which performs better in achieving a specific goal.
Account Based Marketing
Account Based Marketing (ABM) is a strategic approach in B2B marketing that focuses on targeting and engaging specific high-value accounts rather than casting a wide net. It involves personalized campaigns and content tailored to key decision-makers within these target accounts.
Actionable Metrics
Actionable metrics are quantifiable measurements that provide clear, specific insights into user behavior and business performance, enabling data-driven decisions to drive growth.
Action Plan
An Action Plan in growth hacking is a strategic document that outlines specific steps, tactics, and timelines to achieve rapid and sustainable growth for a business or product.
Activation
Activation in growth hacking refers to the process of turning new users into active, engaged customers who derive value from a product or service. It's a crucial step in the user journey that follows acquisition and precedes retention.
Activation Rate
Activation Rate is a key metric in growth hacking that measures the percentage of new users who complete a desired action or set of actions that indicate they are deriving value from a product or service.
Advertorial
An advertorial is a type of content marketing that combines advertising and editorial content, designed to look like a regular article or piece of content while promoting a product or service.
Affiliate Marketing
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for each customer brought by the affiliate's own marketing efforts.
Agile
Agile in growth hacking is an iterative and flexible approach to marketing and product development that emphasizes rapid experimentation, data-driven decision-making, and continuous improvement to achieve faster growth.
Aha Moment
An Aha Moment in growth hacking is a sudden realization or insight that users experience when they first understand the value of a product or service, leading to increased engagement and retention.
AI
AI (Artificial Intelligence) in growth hacking refers to the use of advanced computer systems that can perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making, to accelerate and optimize marketing and business growth strategies.
AI Content
AI content in growth hacking refers to the use of artificial intelligence tools and technologies to create, optimize, and distribute digital content for marketing purposes, aiming to accelerate business growth and user acquisition.
AIO AI Overviews
AIO AI Overviews are comprehensive, AI-generated summaries that provide a holistic view of a company's growth hacking strategies, metrics, and opportunities. These overviews use artificial intelligence to analyze and synthesize data from various sources, offering actionable insights for marketers and growth hackers.
Alt Text Images
Alt text for images, in the context of growth hacking, is a descriptive text attribute added to image tags in HTML that provides a textual alternative for visual content. It serves to improve accessibility, enhance SEO, and ensure that the image's purpose is conveyed even when the image cannot be displayed.
Amplification
Amplification in growth hacking refers to the strategic process of expanding the reach and impact of marketing efforts to rapidly increase user acquisition, engagement, and retention. It involves leveraging various channels and techniques to maximize the visibility and effectiveness of a product or message.
AMP Technology
AMP (Accelerated Mobile Pages) Technology is a web component framework developed by Google to create fast-loading, mobile-friendly web pages. In the context of growth hacking, it's a tool used to improve mobile user experience, increase page load speed, and potentially boost search engine rankings.
Anchor Text
Anchor text is the clickable text in a hyperlink that users see and interact with. In growth hacking, it's a crucial element for improving SEO and driving targeted traffic to websites.
App Indexing
App Indexing is a growth hacking technique that allows mobile app content to be discoverable and accessible through search engine results, enhancing visibility and driving user engagement.
ASO App Store Optimization
ASO, or App Store Optimization, is the process of improving the visibility and ranking of a mobile app in app store search results to increase organic downloads.
Attribution Model
An Attribution Model is a framework used in digital marketing to determine how credit for sales and conversions is assigned to touchpoints in the customer journey.
Attribution Models
Attribution models are frameworks used in digital marketing to determine how credit for sales and conversions is assigned to touchpoints in the customer journey.
Authority Marketing
Authority Marketing is a growth hacking strategy that focuses on establishing and leveraging an individual or brand's expertise and credibility to attract customers and grow a business.
AWD
AWD stands for Acquisition, Activation, and Retention in the context of growth hacking. It's a framework used to optimize user engagement and growth throughout the customer lifecycle.
Backlinks
Backlinks are incoming links from one website to another, serving as a crucial element in growth hacking strategies to improve a website's search engine rankings and drive organic traffic.
Backlog
A backlog in growth hacking is a prioritized list of tasks, ideas, and experiments that a team plans to work on to drive growth and improve key metrics. It serves as a central repository for all potential growth initiatives, helping teams stay organized and focused on high-impact activities.
Bandwidth
Bandwidth in growth hacking refers to the capacity or resources available to execute marketing strategies and growth initiatives. It encompasses the time, skills, and tools a team has at its disposal to implement and manage various growth tactics.
Baseline
A baseline in growth hacking is a starting point or initial measurement used to compare and evaluate the effectiveness of growth strategies and tactics over time.
Behavioral Segmentation
Behavioral segmentation in growth hacking is a strategy that divides users or customers into groups based on their actions, behaviors, and interactions with a product or service. This approach allows marketers to tailor their strategies and messaging to specific user segments, ultimately driving growth and improving user engagement.
Black Hat SEO
Black Hat SEO refers to unethical and often deceptive practices used to manipulate search engine rankings, violating search engine guidelines to gain an unfair advantage in search results.
BOFU Bottom Of Funnel
BOFU (Bottom of Funnel) in growth hacking refers to the final stage of the marketing funnel where potential customers are ready to make a purchase decision. It's the point where leads are most likely to convert into paying customers.
Bounce Rate
Bounce rate is a metric that measures the percentage of visitors who leave a website after viewing only one page, without interacting further or visiting other pages on the site.
Broken Links
Broken links are hyperlinks on a website that no longer function correctly, leading to error pages or non-existent content. In the context of growth hacking, identifying and fixing broken links is crucial for improving user experience, SEO performance, and overall website effectiveness.
Buying Customers
Buying customers, in the context of growth hacking, are individuals or businesses who have completed a purchase or transaction with a company, contributing directly to its revenue and growth.
CAC
CAC, or Customer Acquisition Cost, is the total cost a business incurs to acquire a new customer, including marketing and sales expenses.
Call To Action
A Call to Action (CTA) in growth hacking is a prompt or instruction designed to encourage users to take a specific, immediate action that contributes to business growth, such as signing up for a newsletter, starting a free trial, or making a purchase.
Call To Action CTA
A Call to Action (CTA) in growth hacking is a strategic element designed to prompt an immediate response or encourage a specific action from the audience, typically used to drive user engagement, conversions, and overall growth.
Canonicalization
Canonicalization in growth hacking is the process of selecting a preferred URL when multiple URLs contain the same or similar content, ensuring search engines index and rank the most appropriate version of a webpage.
CCPA
CCPA (California Consumer Privacy Act) is a data privacy law that affects how businesses collect, use, and protect consumer data, impacting growth hacking strategies and data-driven marketing practices.
Churn Prediction
Churn prediction is a data-driven technique used in growth hacking to forecast which customers are likely to stop using a product or service in the near future. It helps businesses proactively retain customers by identifying at-risk users and taking preventive actions.
Churn Rate
Churn rate is the percentage of customers or subscribers who stop using a product or service over a specific period. In growth hacking, it's a crucial metric for measuring customer retention and identifying areas for improvement in user experience and product value.
Clickbait
Clickbait is a content strategy used in growth hacking that creates attention-grabbing headlines or thumbnails designed to entice users to click on a link, often by using sensationalism, exaggeration, or withholding key information.
Cohort Analysis
Cohort analysis is a data analytics technique used in growth hacking to track and compare the behavior of groups of users (cohorts) over time, helping businesses understand user engagement, retention, and growth patterns.
Cold Audience
A cold audience refers to a group of potential customers who have had no prior interaction or engagement with a brand, product, or service. In growth hacking, it represents the initial target market that marketers aim to convert into warm leads and eventually paying customers.
Commerciality Of Keyword
Commerciality of Keyword refers to the potential of a specific keyword or phrase to drive commercial value, such as sales or conversions, in digital marketing and growth hacking strategies.
Content
Content in growth hacking refers to valuable, engaging, and strategically created digital material designed to attract, engage, and convert target audiences, ultimately driving rapid business growth.
Content Gap
A content gap is the difference between the content your audience is searching for and the content you currently provide. It represents missed opportunities to engage with your target market and improve your search engine rankings.
Content Length
Content length refers to the total number of words or characters in a piece of digital content, such as a blog post, article, or social media update. In growth hacking, optimizing content length is crucial for maximizing engagement, improving search engine rankings, and driving organic traffic.
Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.
Content Repurposing
Content repurposing in growth hacking is the strategic practice of adapting existing content into different formats or for various platforms to maximize its reach, engagement, and overall marketing impact while minimizing resource expenditure.
Content Shock
Content shock is a phenomenon in digital marketing where the overwhelming amount of content being produced exceeds the audience's capacity to consume it, leading to diminishing returns on content marketing efforts.
Content Updating
Content updating is a growth hacking strategy that involves regularly refreshing and improving existing content to maintain its relevance, accuracy, and search engine ranking.
Conversion Optimization
Conversion Optimization is the process of improving a website or app to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form.
Conversion Rate
Conversion rate is a key performance metric in growth hacking that measures the percentage of visitors or users who take a desired action on a website, app, or marketing campaign.
Conversion Rate Optimization CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form.
Cookies
Cookies in growth hacking are small pieces of data stored on a user's device that help track and analyze user behavior, enabling marketers to optimize strategies and improve user experience.
Copywriting
Copywriting in growth hacking is the strategic creation of persuasive and compelling text designed to drive user action, increase conversions, and accelerate business growth.
CPA
CPA (Cost Per Acquisition) is a key metric in growth hacking that measures the total cost of acquiring a new customer or user. It's calculated by dividing the total marketing and sales costs by the number of new customers acquired during a specific period.
CPI
CPI (Cost Per Install) is a metric used in growth hacking and mobile app marketing to measure the average cost of acquiring a new user who installs an app. It's calculated by dividing the total cost of a marketing campaign by the number of app installs generated.
CPM
CPM (Cost Per Mille) is a pricing model in digital advertising where advertisers pay for every 1,000 impressions their ad receives. In growth hacking, it's a key metric used to measure and optimize the cost-effectiveness of advertising campaigns.
CRM
CRM (Customer Relationship Management) in growth hacking is a strategic approach and software system used to manage and analyze customer interactions throughout the customer lifecycle, with the goal of improving business relationships, customer retention, and driving growth.
CTR
CTR, or Click-Through Rate, is a key performance metric in growth hacking that measures the percentage of people who click on a specific link or call to action out of the total number who view it.
Customer Acquisition Cost CAC
Customer Acquisition Cost (CAC) is a metric that measures the total cost of acquiring a new customer, including marketing and sales expenses.
Customer Desire Map
A Customer Desire Map is a visual representation of customer needs, wants, and pain points, used in growth hacking to identify opportunities for product improvement and marketing strategies.
Customer Journey Mapping
Customer Journey Mapping is a strategic process in growth hacking that visually represents the entire experience a customer has with a company, from initial awareness to post-purchase interactions. It helps businesses identify touchpoints, pain points, and opportunities for optimization along the customer's path to conversion and loyalty.
Customer Retention Rate
Customer Retention Rate is the percentage of customers a business keeps over a specific period of time, compared to the number of customers at the start of that period.
D1 Retention
D1 Retention, in the context of growth hacking, refers to the percentage of users who return to use a product or service on the day immediately following their first use. It's a crucial metric for measuring initial user engagement and the immediate value proposition of a product.
Data Driven Decision Making
Data-Driven Decision Making in growth hacking is the process of using data and analytics to inform and guide strategic choices for growing a business or product. It involves collecting, analyzing, and interpreting data to make informed decisions that optimize growth strategies and tactics.
Data Enrichment
Data enrichment in growth hacking is the process of enhancing, refining, and augmenting existing data with additional information from multiple sources to improve its quality, accuracy, and value for marketing and business growth strategies.
Data Privacy
Data privacy in growth hacking refers to the ethical and legal practices of collecting, storing, and using customer data while respecting individual rights and maintaining transparency in data handling processes.
Density
Density in growth hacking refers to the concentration of specific marketing efforts or user actions within a given timeframe or platform, aimed at maximizing growth and engagement.
Difficulty Of Keyword
Difficulty of Keyword in growth hacking refers to how challenging it is to rank for a specific search term in search engine results pages (SERPs). It takes into account factors like competition, search volume, and the authority of websites already ranking for that keyword.
Digital Assets
Digital assets in growth hacking are valuable online resources or content that a company owns and uses to drive growth, engage audiences, and achieve marketing objectives. These can include websites, social media accounts, email lists, images, videos, blog posts, and other digital content that contribute to a brand's online presence and marketing efforts.
Do Follow
A Do Follow link is an HTML hyperlink that passes SEO value and authority from one website to another, helping the linked site improve its search engine rankings.
Do Follow Backlinks
Do Follow backlinks are hyperlinks that pass on SEO value and authority from one website to another, helping to improve the linked site's search engine rankings.
Domain Authority
Domain Authority is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). It ranges from 1 to 100, with higher scores indicating a greater ability to rank.
Domain Rating
Domain Rating (DR) is a metric developed by Ahrefs that measures the strength and authority of a website's backlink profile on a scale from 0 to 100. It helps assess a website's potential to rank in search engine results pages (SERPs) based on the quality and quantity of its inbound links.
Duplicated Content
Duplicated content refers to identical or substantially similar content that appears on multiple web pages, either within the same website or across different domains. In the context of growth hacking, it's a practice to be aware of and avoid, as it can negatively impact search engine rankings and overall digital marketing efforts.
Earned Media
Earned media is a form of publicity that a company or individual gains through word-of-mouth, social media shares, mentions, reviews, or other unpaid methods, rather than through paid advertising or owned channels.
E-A-T
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It's a concept used by Google to evaluate the quality of web content and determine search rankings. In growth hacking, understanding and implementing E-A-T principles can significantly improve a website's visibility and credibility.
Edu Backlinks
Edu backlinks are high-quality links from educational websites (typically with .edu domain extensions) that point to your website, boosting its authority and search engine rankings.
Empty State
An Empty State is a user interface design concept in growth hacking that refers to the appearance of a page or screen when there is no data to display, often used as an opportunity to guide users, provide instructions, or encourage specific actions.
Engagement
Engagement in growth hacking refers to the level of interaction and involvement users have with a product, service, or content. It's a key metric that measures how effectively a company captures and retains user attention, often indicating the potential for growth and conversion.
Engagement Metrics
Engagement metrics are quantitative measurements used in growth hacking to assess how users interact with a product, service, or content. These metrics help businesses understand user behavior, satisfaction, and the effectiveness of their growth strategies.
Engagement Rate
Engagement rate is a key performance metric in growth hacking that measures the level of interaction and involvement users have with a product, service, or content. It's typically expressed as a percentage and calculated by dividing the number of engagements (likes, comments, shares, clicks) by the total number of users or impressions.
Entrepreneurship
Entrepreneurship in growth hacking is the practice of identifying and exploiting innovative opportunities to rapidly scale a business using creative, low-cost strategies and data-driven experimentation.
Events
Events in growth hacking are specific actions or interactions that users perform within a product or service, which are tracked and analyzed to gain insights into user behavior and optimize growth strategies.
Event Triggered Email
Event triggered email is an automated marketing strategy where emails are sent to subscribers based on specific actions or behaviors they take, such as signing up for a newsletter, making a purchase, or abandoning a shopping cart.
External Links
External links are hyperlinks on a website that direct users to pages on other domains, used strategically in growth hacking to improve SEO, build authority, and drive targeted traffic.
Feedback Loops
Feedback loops in growth hacking are cyclical processes where the output of a system is used as input to improve and optimize future performance, leading to continuous growth and improvement.
First Interaction Model
The First Interaction Model is a growth hacking strategy that focuses on optimizing the initial touchpoint between a user and a product or service to maximize engagement and conversion.
FOMO
FOMO, or Fear of Missing Out, in growth hacking refers to the psychological trigger used to create urgency and drive user engagement or conversions. It's a marketing strategy that capitalizes on people's desire to stay connected and not miss out on opportunities, experiences, or information.
Freemium Model
The Freemium Model is a business strategy where a company offers a basic version of its product or service for free, while charging for premium features or advanced functionality.
Frictionless Forms
Frictionless forms are simplified, user-friendly data collection interfaces designed to minimize barriers and maximize conversions in growth hacking strategies.
Funnels
Funnels in growth hacking are visual representations of the customer journey, showing how users move through various stages of engagement with a product or service, from initial awareness to final conversion.
Funnel Stages
Funnel stages in growth hacking are the distinct phases a potential customer goes through in their journey from awareness to conversion. These stages typically include Awareness, Interest, Consideration, and Action (AICA), and are used to optimize marketing strategies and increase conversion rates.
Gamification
Gamification in growth hacking is the strategic use of game-like elements and mechanics in non-game contexts to engage users, drive desired behaviors, and accelerate business growth.
GDPR
GDPR (General Data Protection Regulation) is a comprehensive data privacy law that regulates how businesses collect, process, and protect personal data of individuals within the European Union (EU) and European Economic Area (EEA). In the context of growth hacking, GDPR compliance is crucial for ensuring ethical and legal data practices while implementing growth strategies.
Geofencing Growth Hacking
Geofencing Growth Hacking is a marketing strategy that combines location-based technology (geofencing) with growth hacking techniques to rapidly increase user acquisition and engagement by targeting potential customers within a specific geographic area.
GEO Generative Engine Optimization
GEO Generative Engine Optimization is a cutting-edge growth hacking technique that leverages AI-powered content generation to optimize search engine results and improve online visibility for location-based searches.
Gov Backlinks
Gov backlinks are high-quality, authoritative links from government websites (.gov domains) that point to your website, boosting its credibility and search engine rankings in the context of growth hacking and SEO strategies.
Grey Hat SEO
Grey Hat SEO refers to search engine optimization techniques that fall between white hat (ethical) and black hat (unethical) practices. These methods push the boundaries of search engine guidelines without explicitly violating them, aiming to improve a website's search rankings.
Growth Engine
A Growth Engine is a systematic and repeatable process or strategy that drives consistent, sustainable growth for a business or product. It's a core component of growth hacking that focuses on identifying, optimizing, and scaling the most effective methods for acquiring and retaining customers.
Growth Funnel
A Growth Funnel is a strategic model used in growth hacking that visualizes and optimizes the customer journey from awareness to conversion and retention, focusing on accelerating user acquisition and maximizing business growth.
Growth Hacking
Growth hacking is a marketing strategy that uses creative, low-cost tactics to help businesses acquire and retain customers rapidly.
Growth Marketing
Growth marketing is a data-driven approach to marketing that focuses on rapid experimentation, continuous optimization, and scalable strategies to drive sustainable business growth across the entire customer journey.
Growth Mindset
A Growth Mindset is the belief that one's abilities and intelligence can be developed through dedication, hard work, and continuous learning. In the context of growth hacking, it refers to the attitude of embracing challenges, persisting in the face of setbacks, and viewing failures as opportunities for improvement and innovation.
Growth Plan
A Growth Plan is a strategic document that outlines specific goals, tactics, and metrics for achieving rapid and sustainable business growth, typically used in the context of growth hacking and startup scaling.
Growth Stacking
Growth stacking is a strategic approach in growth hacking that involves combining multiple growth strategies or tactics to create a compounded effect on business growth. It focuses on implementing various growth techniques simultaneously or in sequence to maximize overall impact and achieve rapid, sustainable growth.
Guest Posting
Guest posting is a content marketing strategy where a writer creates and publishes an article on someone else's website or blog, typically to gain exposure, build backlinks, and increase brand awareness.
Hack
In growth hacking, a hack refers to a creative, unconventional, and often low-cost strategy or tactic used to rapidly grow a business or achieve a specific goal. These innovative solutions are typically designed to produce quick results and are often outside traditional marketing methods.
Hard Bounce
A hard bounce is a permanent email delivery failure that occurs when an email is sent to an invalid, closed, or non-existent email address.
Headings
Headings in growth hacking are strategic text elements used to structure content, improve readability, and boost SEO performance. They help organize information hierarchically, guide readers through content, and signal importance to search engines.
Health Check
A Health Check in growth hacking is a systematic assessment of a company's growth strategies, metrics, and overall performance to identify areas for improvement and optimize growth efforts.
Heatmap
A heatmap is a visual representation of data that uses colors to show the intensity or frequency of user interactions on a website or app. In growth hacking, heatmaps help identify areas of high and low engagement, allowing marketers to optimize user experience and increase conversions.
Hustle
Hustle in growth hacking refers to the relentless and resourceful pursuit of growth opportunities for a business or product, often involving unconventional tactics, hard work, and a willingness to experiment rapidly.
Hyperlocal Search Optimization
Hyperlocal search optimization is a growth hacking strategy that focuses on improving a business's online visibility for location-specific searches within a very small geographic area, such as a neighborhood or a few city blocks.
Hypothesis Testing
Hypothesis testing in growth hacking is a data-driven approach to validating ideas and strategies for business growth. It involves formulating a hypothesis about a potential growth opportunity, designing experiments to test it, and analyzing the results to make informed decisions.
IAAT In Anchor And Title
IAAT (In Anchor And Title) is a growth hacking technique that involves strategically placing keywords in both the anchor text of links and the title tags of web pages to improve search engine optimization (SEO) and increase organic traffic.
ICE Score
An ICE Score is a prioritization framework used in growth hacking to evaluate and rank potential growth ideas or experiments. ICE stands for Impact, Confidence, and Ease, which are the three criteria used to assess each idea.
ICP Ideal Customer Profile
An Ideal Customer Profile (ICP) in growth hacking is a detailed description of the perfect customer for a business, based on data and market research. It helps companies focus their marketing efforts and resources on the most valuable prospects.
Ideation
Ideation in growth hacking is the creative process of generating, developing, and communicating new ideas to drive rapid and sustainable business growth. It involves brainstorming innovative strategies, tactics, and experiments to acquire and retain customers, optimize user experience, and increase revenue.
Inbound
Inbound in growth hacking refers to a marketing strategy that focuses on attracting customers through valuable content and experiences tailored to their needs, rather than interrupting them with traditional outbound marketing tactics.
Indexation
Indexation in growth hacking refers to the process of getting web pages or app content discovered, crawled, and added to a search engine's database. It's a crucial step in making content visible and searchable online, directly impacting a website or app's ability to attract organic traffic and grow its user base.
Influencer Marketing
Influencer marketing in growth hacking is a strategic approach that leverages the popularity and credibility of influential individuals to rapidly expand brand awareness, drive user acquisition, and boost conversions for startups and businesses seeking accelerated growth.
Influencer Outreach
Influencer outreach in growth hacking is a strategic approach to connect with and leverage influential individuals or brands to rapidly expand a product or service's reach, visibility, and user base.
Internal Linking
Internal linking is a growth hacking strategy that involves creating hyperlinks between pages within the same website to improve site structure, user experience, and search engine optimization (SEO).
Internal Links
Internal links are hyperlinks that connect different pages within the same website, used strategically in growth hacking to improve user experience, boost SEO, and increase engagement.
Internationalisation
Internationalisation in growth hacking refers to the process of adapting a product, service, or marketing strategy to reach and engage audiences in different countries and cultures, with the goal of expanding a business's global presence and accelerating growth.
Interruption Marketing
Interruption marketing is a traditional advertising strategy that involves interrupting a consumer's activity to deliver a marketing message, often without their explicit consent or interest.
Iterating
Iterating in growth hacking refers to the process of continuously refining and improving strategies, tactics, or products based on data-driven insights and feedback to achieve rapid and sustainable growth.
Iteration Loops
Iteration loops in growth hacking are cyclical processes of testing, measuring, and refining marketing strategies to achieve rapid and sustainable growth. They involve continuously experimenting with different tactics, analyzing results, and quickly implementing improvements based on data-driven insights.
KEI
KEI (Keyword Efficiency Index) is a metric used in growth hacking and SEO to evaluate the potential effectiveness of keywords for content optimization and search engine rankings. It combines search volume and competition level to identify high-value keywords that can drive targeted traffic to a website.
KEI Keyword Efficiency Index
KEI (Keyword Efficiency Index) is a metric used in growth hacking and SEO to evaluate the potential effectiveness of keywords. It measures the relationship between search volume and competition, helping marketers identify high-value keywords that are easier to rank for.
Keyword Competition
Keyword competition in growth hacking refers to the level of difficulty in ranking for a specific keyword or phrase in search engine results pages (SERPs). It measures how many other websites are trying to rank for the same keyword and how strong their content and backlink profiles are.
Keyword Density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. It's a metric used in search engine optimization (SEO) to help determine the relevance of a web page to a specific search query.
Keyword Intent
Keyword intent in growth hacking refers to the underlying purpose or goal behind a user's search query. It helps marketers understand what users are trying to achieve when they use specific keywords, allowing for more targeted and effective content creation and marketing strategies.
Keyword Proximity
Keyword proximity is the distance between keywords in a piece of content, such as a webpage or blog post. In growth hacking, it's used to optimize content for search engines and improve organic traffic.
Keyword Relevance
Keyword relevance in growth hacking refers to the degree of alignment between the keywords used in your content, marketing campaigns, or product descriptions and the search intent of your target audience. It's a crucial factor in improving search engine rankings, attracting qualified traffic, and increasing conversion rates.
Keyword Research
Keyword research in growth hacking is the strategic process of identifying and analyzing search terms that people use in search engines, with the goal of optimizing content and marketing strategies to drive targeted traffic and accelerate business growth.
Keyword ROI
Keyword ROI (Return on Investment) in growth hacking is a metric that measures the profitability and effectiveness of specific keywords used in digital marketing campaigns. It calculates the revenue generated from a keyword compared to the cost of targeting that keyword.
Keywords
Keywords are specific words or phrases that are strategically used in digital content to improve visibility and attract target audiences in search engine results and online marketing campaigns.
Keyword Search Volume
Keyword Search Volume is the number of times a specific keyword or phrase is searched for in search engines like Google over a given period, typically measured monthly. It's a crucial metric in digital marketing and SEO that helps marketers understand the popularity and potential traffic of certain search terms.
Keyword Stuffing
Keyword stuffing is an unethical SEO practice where a webpage is loaded with an excessive number of keywords or phrases in an attempt to manipulate search engine rankings. This technique often results in poor user experience and can lead to penalties from search engines.
Knowledge Graph
A Knowledge Graph in growth hacking is a structured database that organizes and connects information about a company's products, customers, and market, enabling more effective targeting and personalization of marketing efforts.
Knowledge Panels
Knowledge Panels are information boxes that appear on Google search results pages, displaying key facts about a person, place, organization, or topic. In the context of growth hacking, these panels can be leveraged to enhance brand visibility, credibility, and organic search presence.
KPI Key Performance Indicator
A KPI (Key Performance Indicator) in growth hacking is a measurable value that demonstrates how effectively a company is achieving key business objectives related to growth. It's a crucial metric used to track and evaluate the success of specific growth strategies and tactics.
Landing Page
A landing page is a standalone web page designed specifically to convert visitors into leads or customers. In growth hacking, it's a crucial tool for capturing user information, promoting a single offer, and optimizing conversion rates.
Large Language Models LL Ms
Large Language Models (LLMs) are advanced AI systems trained on vast amounts of text data, capable of understanding and generating human-like text. In growth hacking, LLMs are powerful tools for creating content, analyzing data, and automating various marketing tasks to drive rapid business growth.
Last Interaction Model
The Last Interaction Model is an attribution model in digital marketing that assigns 100% of the conversion credit to the final touchpoint in a customer's journey before they take a desired action, such as making a purchase or signing up for a newsletter.
Last Non Direct Click Attribution Model
The Last Non-Direct Click Attribution Model is a method used in digital marketing to assign credit for conversions to the last non-direct touchpoint in a customer's journey before they make a purchase or complete a desired action.
Latent Semantic Indexing LSI
Latent Semantic Indexing (LSI) is a natural language processing technique used in growth hacking to improve search engine optimization (SEO) by identifying relationships between concepts in content, rather than just matching keywords.
Lead Generation
Lead generation in growth hacking is the strategic process of attracting and converting potential customers (leads) into individuals interested in a company's product or service, using innovative and data-driven techniques to maximize growth and conversion rates.
Lead Magnet
A lead magnet is a free, valuable resource offered to potential customers in exchange for their contact information, typically used in digital marketing to generate leads and grow an email list.
Lead Nurturing
Lead nurturing is a strategic process in growth hacking that involves building relationships with potential customers (leads) through targeted communication and personalized content, guiding them through the sales funnel until they are ready to make a purchase.
Leads Forensics
Leads Forensics is a B2B lead generation tool that identifies anonymous website visitors by tracking their IP addresses and matching them with a database of business information, providing valuable insights for sales and marketing teams.
Lean
Lean in growth hacking is a methodology that focuses on rapid experimentation, iterative product development, and data-driven decision-making to achieve sustainable growth with minimal resources.
Leverage
Leverage in growth hacking refers to the strategic use of resources, tools, or strategies to maximize growth and impact with minimal effort or investment. It's about finding and exploiting opportunities that provide disproportionate returns on effort or resources invested.
Lifecycle Marketing
Lifecycle Marketing is a strategic approach in growth hacking that focuses on engaging customers throughout their entire journey with a brand, from initial awareness to post-purchase loyalty. It involves tailoring marketing efforts to meet customers' needs at each stage of their lifecycle, maximizing customer value and retention.
Lifetime Value LTV
Lifetime Value (LTV) is a key metric in growth hacking that estimates the total revenue a business can expect from a single customer account throughout their entire relationship with the company.
Linear Model
A Linear Model in growth hacking is a straightforward approach to predicting and analyzing growth trends based on the assumption that there's a direct, proportional relationship between input variables and the output or growth metric.
Link Building
Link building is a strategic SEO technique used in growth hacking to increase a website's authority and visibility by acquiring high-quality backlinks from other reputable websites.
Long Tail Keywords
Long tail keywords are specific, niche search phrases typically consisting of three or more words that have lower search volume but higher conversion potential in digital marketing and SEO strategies.
LSI Keywords
LSI (Latent Semantic Indexing) Keywords are words and phrases that are semantically related to a main keyword or topic. They help search engines understand the context and meaning of content, potentially improving search rankings and visibility.
Marketing Automation
Marketing automation is the use of software and technology to streamline, automate, and measure marketing tasks and workflows, enabling businesses to increase operational efficiency and grow revenue faster.
Marketing Funnel
A marketing funnel in growth hacking is a strategic model that visualizes the customer journey from initial awareness to final conversion, optimized for rapid growth and scalability.
Markitecture
Markitecture is a strategic approach in growth hacking that combines marketing and architecture to create visually appealing and persuasive product designs or marketing materials that drive user engagement and conversions.
Meta Description
A meta description is a brief summary of a web page's content that appears in search engine results pages (SERPs) below the page title and URL. It's an HTML attribute that provides a concise overview of the page's content to help users and search engines understand what the page is about.
Methods
Methods in growth hacking are specific techniques, strategies, and tactics used to rapidly grow a company's user base or revenue, often through innovative and cost-effective means.
Micro Goals
Micro goals are small, specific, and easily achievable objectives that contribute to larger growth hacking strategies. These bite-sized targets help teams maintain focus, track progress, and build momentum towards overarching business goals.
Micro Influencer
A micro influencer is a social media user with a relatively small but highly engaged following, typically between 1,000 and 100,000 followers, who creates content around a specific niche or topic.
Micro Moment
A micro moment is a brief, intent-driven instance when a consumer turns to a digital device to fulfill an immediate need or desire, presenting a crucial opportunity for marketers to engage and influence decision-making in real-time.
Minimum Viable Product MVP
A Minimum Viable Product (MVP) is a basic version of a product with just enough features to satisfy early customers and provide feedback for future development. In growth hacking, it's used to quickly test market demand and gather user insights with minimal resources.
MOFU Middle Of Funnel
MOFU (Middle of Funnel) in growth hacking refers to the stage in the marketing funnel where potential customers are evaluating your product or service. It's the crucial phase between awareness (top of funnel) and decision-making (bottom of funnel), where leads are nurtured and educated about your offering.
MQL
An MQL (Marketing Qualified Lead) is a potential customer who has shown interest in a company's products or services and meets specific criteria that indicate they are more likely to become a customer than other leads.
Multi Channel Funnel MCF
Multi-Channel Funnel (MCF) in growth hacking is a strategic approach that tracks and analyzes customer interactions across various marketing channels throughout their journey to conversion. It helps marketers understand how different touchpoints contribute to the overall conversion process and optimize their marketing efforts accordingly.
Multivariate Testing
Multivariate testing is a growth hacking technique that involves simultaneously testing multiple variables on a webpage or app to determine the most effective combination for achieving desired outcomes, such as increased conversions or user engagement.
Network Effect
A network effect is a phenomenon where the value of a product or service increases as more people use it, creating a self-reinforcing cycle of growth and adoption.
Newsjacking
Newsjacking is a growth hacking technique where marketers capitalize on trending news stories or current events to promote their brand, product, or service. It involves quickly creating content that ties into a popular news item to gain attention and increase visibility.
No Follow
A No Follow link is an HTML attribute added to a hyperlink that tells search engines not to pass link equity or authority to the linked website. It's a way for website owners to link to other sites without endorsing them or affecting their search engine rankings.
No Follow Backlinks
No Follow Backlinks are links from one website to another that include a "nofollow" attribute, instructing search engines not to pass authority or ranking power to the linked site.
NPS Net Promoter Score
NPS (Net Promoter Score) is a customer loyalty metric used in growth hacking to measure and predict business growth. It's based on a single survey question asking customers how likely they are to recommend a product or service to others, using a scale from 0 to 10.
Off Page SEO
Off Page SEO refers to the strategies and techniques used to improve a website's search engine rankings through actions taken outside of the website itself. It primarily focuses on building backlinks, increasing brand mentions, and enhancing online reputation to boost a site's authority and credibility in the eyes of search engines.
Off Site SEO
Off Site SEO refers to the strategies and techniques used to improve a website's search engine rankings through actions taken outside of the website itself. It primarily focuses on building high-quality backlinks, enhancing online reputation, and increasing brand visibility across the internet.
OG Open Graph
OG Open Graph is a protocol that enables web pages to become rich objects in social media platforms, allowing content creators to control how their content appears when shared on sites like Facebook, LinkedIn, and Twitter.
Omnichannel
Omnichannel is a marketing and sales strategy that provides a seamless and integrated customer experience across all channels and touchpoints, both online and offline, to maximize growth and customer engagement.
OMTM
OMTM (One Metric That Matters) is a key performance indicator (KPI) in growth hacking that focuses on the single most important metric for a business or project at a specific point in time. It helps teams prioritize efforts and align resources to achieve maximum impact on growth.
Onboarding Optimization
Onboarding optimization is the process of improving and streamlining the initial experience new users have with a product or service, with the goal of increasing user engagement, retention, and overall success.
On Page Optimization
On-Page Optimization is the practice of improving individual web pages to rank higher and earn more relevant traffic in search engines. It involves optimizing both the content and HTML source code of a page.
On Page SEO
On-Page SEO (Search Engine Optimization) is a set of techniques used to optimize individual web pages to rank higher and earn more relevant traffic in search engines. In the context of growth hacking, it's a crucial strategy to improve a website's visibility and attract more organic visitors.
On Site Optimization
On-site optimization is a crucial growth hacking technique that involves improving various elements of a website to enhance its visibility in search engine results, increase user engagement, and boost conversion rates.
OPA
OPA (One Page Agreement) is a concise, single-page document that outlines the key terms and conditions of a business agreement or partnership in growth hacking. It simplifies complex negotiations and accelerates decision-making processes.
Organic Growth
Organic growth in growth hacking refers to the natural increase in a company's user base, revenue, or market share without relying on paid advertising or artificial means. It's achieved through strategies that leverage a product's inherent value, user experience, and word-of-mouth marketing.
Organic Traffic
Organic traffic refers to visitors who come to a website through unpaid search engine results, rather than through paid advertising or direct visits.
Other Peoples Audiences OPA
Other People's Audiences (OPA) is a growth hacking strategy that involves leveraging existing audiences from other businesses, influencers, or platforms to rapidly expand your own customer base and increase brand visibility.
Other Peoples Platforms OPP
Other People's Platforms (OPP) in growth hacking refers to the strategy of leveraging existing platforms, networks, or communities owned by other companies or individuals to rapidly grow your own user base or brand awareness.
Outbound And Inbound
Outbound and inbound marketing are two distinct approaches in growth hacking. Outbound marketing involves proactively reaching out to potential customers, while inbound marketing focuses on creating valuable content to attract and engage customers organically.
Page Rank
Page Rank is a search engine algorithm that measures the importance and authority of web pages based on the quality and quantity of links pointing to them. In growth hacking, understanding and optimizing Page Rank can significantly improve a website's visibility and organic traffic.
Pain Point
A pain point in growth hacking is a specific problem or frustration that a target audience experiences, which a product or service aims to solve. Identifying and addressing these pain points is crucial for driving growth and customer acquisition.
Parasite SEO
Parasite SEO is a controversial growth hacking technique where marketers leverage the authority of established websites to rank their own content higher in search engine results pages (SERPs).
Personalization At Scale
Personalization at Scale is a growth hacking strategy that uses data and technology to deliver tailored experiences to a large number of individual users or customers simultaneously, enhancing engagement and conversion rates.
Pirate Metrics
Pirate Metrics, also known as AARRR framework, is a customer lifecycle model used in growth hacking to measure and optimize key stages of user interaction with a product or service. It stands for Acquisition, Activation, Retention, Referral, and Revenue.
Pitch Deck
A pitch deck is a concise presentation, typically in the form of a slideshow, used by entrepreneurs and startups to showcase their business idea, growth potential, and funding needs to potential investors or partners.
Pivot
A pivot in growth hacking is a strategic shift in a company's business model, product, or marketing strategy based on data-driven insights to achieve rapid growth and better market fit.
Plagiarism
Plagiarism in growth hacking is the unethical practice of copying and using someone else's content, ideas, or strategies without proper attribution or permission, often to gain a competitive advantage or boost growth metrics.
PLG Product Led Growth
Product-Led Growth (PLG) is a business strategy that focuses on using the product itself as the primary driver of customer acquisition, conversion, and expansion. In this approach, the product's value and user experience are designed to facilitate rapid adoption, viral growth, and customer retention without heavy reliance on traditional sales and marketing efforts.
Position Based Model
A Position Based Model is an attribution model in growth hacking that assigns credit to different touchpoints in a customer's journey, giving more weight to the first and last interactions while distributing the remaining credit among the middle touchpoints.
Power Page
A Power Page is a high-quality, comprehensive piece of content designed to dominate search engine results for a specific topic or keyword in growth hacking strategies. It aims to provide exceptional value to users while attracting backlinks and improving overall website authority.
PPC
PPC (Pay-Per-Click) is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your site, rather than attempting to "earn" those visits organically.
PQL Product Qualified Lead
A Product Qualified Lead (PQL) is a potential customer who has experienced meaningful value from using a product's free version or trial, indicating a higher likelihood of converting to a paid customer.
Product Led Growth
Product Led Growth (PLG) is a business strategy that focuses on using the product itself as the primary driver of customer acquisition, conversion, and expansion. This approach relies on creating a product so valuable and user-friendly that it naturally attracts and retains customers, reducing the need for traditional sales and marketing efforts.
Product Market Fit PMF
Product Market Fit (PMF) is a crucial concept in growth hacking and startup development that occurs when a product successfully meets the needs of a specific market, resulting in strong customer demand and sustainable growth.
Progressive Profiling
Progressive profiling is a data collection strategy used in growth hacking and marketing to gather user information gradually over time, rather than all at once. It involves asking for small amounts of additional data at strategic points in the user journey, allowing for a more personalized experience without overwhelming the user.
Rapid Experimentation
Rapid Experimentation is a core growth hacking strategy that involves quickly testing multiple ideas or hypotheses to identify the most effective ways to grow a business or product. It emphasizes speed, iteration, and data-driven decision-making to accelerate growth and optimize marketing efforts.
Real Time Engagement
Real Time Engagement refers to the practice of interacting with users or customers in the moment, as they are actively using a product, service, or platform. It involves responding to user actions, providing immediate feedback, and delivering personalized experiences to increase user satisfaction and drive growth.
Redirect Backlinks
Redirect backlinks are a growth hacking technique where a website owner redirects an existing high-authority page to a new target page, transferring link equity and boosting the new page's search engine rankings.
Referral Loop
A referral loop is a growth hacking strategy where existing users are incentivized to refer new users to a product or service, creating a self-perpetuating cycle of user acquisition and growth.
Referral Marketing
Referral marketing is a growth strategy that encourages existing customers to recommend a company's products or services to their friends, family, or colleagues, often in exchange for incentives or rewards.
Referral Mechanisms
Referral mechanisms are strategies and tools used in growth hacking to encourage existing users or customers to refer new users to a product or service, often through incentives or rewards.
Referring Domains
Referring domains are unique websites that link to your site, contributing to your backlink profile and potentially boosting your search engine rankings and organic traffic.
Retargeting
Retargeting is a digital marketing strategy that focuses on re-engaging users who have previously interacted with a website or app but didn't convert. It involves showing targeted ads to these users as they browse other websites or social media platforms, aiming to bring them back and encourage them to complete a desired action.
Retention
Retention in growth hacking refers to the ability of a business to keep its customers engaged and continue using its products or services over time. It's a crucial metric that measures how well a company can maintain its customer base and prevent churn.
Roadmap
A roadmap in growth hacking is a strategic plan that outlines the steps, tactics, and milestones needed to achieve rapid and sustainable growth for a product or business. It serves as a guide for prioritizing growth initiatives and aligning team efforts towards specific growth goals.
ROAS
ROAS (Return on Ad Spend) is a marketing metric that measures the revenue generated for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their advertising campaigns.
Robots Txt
Robots.txt is a text file placed on a website that provides instructions to search engine crawlers about which pages or sections of the site should or should not be crawled and indexed. In growth hacking, it's used to optimize website visibility and control how search engines interact with your site.
RWD
RWD (Responsive Web Design) is a web design approach that ensures websites adapt and display properly across various devices and screen sizes, providing an optimal viewing experience for users.
Saa S Consultant
A SaaS Consultant in Growth Hacking is a specialized professional who helps Software-as-a-Service (SaaS) companies accelerate their growth through innovative marketing strategies, product optimization, and data-driven decision-making.
Sales Engagement Platform SEP
A Sales Engagement Platform (SEP) is a software tool that helps sales teams automate and optimize their outreach efforts, track customer interactions, and improve overall sales productivity.
Sales Funnel
A sales funnel is a visual representation of the customer journey, illustrating the stages a potential customer goes through from initial awareness to final purchase. It's a crucial concept in growth hacking that helps businesses optimize their marketing and sales processes.
Scalable Acquisition
Scalable Acquisition is a growth hacking strategy that focuses on developing and implementing customer acquisition methods that can be efficiently expanded to reach a larger audience without a proportional increase in costs or resources.
Schema Markup
Schema markup is a code language that helps search engines understand and interpret website content more effectively, enabling enhanced search results and improved visibility for growth hackers.
Scraping
Scraping, in the context of growth hacking, is the automated process of extracting large amounts of data from websites or online platforms to gather valuable information for business growth and marketing strategies.
Search Engine Marketing SEM
Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising and organic optimization techniques.
Search Engine Optimization
Search Engine Optimization (SEO) is a set of practices and techniques used to improve a website's visibility and ranking in search engine results pages (SERPs), with the goal of increasing organic traffic and attracting more potential customers.
Search Engine Optimization SEO
Search Engine Optimization (SEO) is a set of strategies and techniques used to improve a website's visibility and ranking in search engine results pages (SERPs), with the goal of increasing organic traffic and attracting more potential customers.
Search Engine Result Pages
Search Engine Result Pages (SERPs) are the web pages displayed by search engines in response to a user's search query. These pages typically include a list of relevant websites, ads, and other content types that match the user's search terms.
Search Volume
Search volume is a metric that indicates how many times a specific keyword or phrase is searched for in search engines over a given period, typically measured monthly. In growth hacking, it's used to gauge the popularity and potential traffic of keywords for SEO and content strategies.
Second Screen
Second Screen refers to the practice of using a secondary device (like a smartphone or tablet) while watching content on a primary screen (usually a TV). In growth hacking, it's leveraged to increase user engagement, gather data, and drive conversions by providing complementary content or interactive experiences.
Seed Keywords
Seed keywords are the initial, foundational terms used to start and expand keyword research in growth hacking and SEO strategies. They serve as the basis for discovering related keywords and building a comprehensive content strategy.
SEM
SEM (Search Engine Marketing) is a digital marketing strategy that focuses on increasing a website's visibility in search engine results pages (SERPs) through paid advertising and organic optimization techniques.
SEO
SEO (Search Engine Optimization) in growth hacking is the practice of optimizing digital content to improve its visibility and ranking in search engine results, ultimately driving organic traffic and growth for a business or website.
SEO Copywriting
SEO copywriting is the practice of creating content that is optimized for both search engines and human readers, aiming to improve a website's visibility in search results while providing valuable information to users.
SEO Juice
SEO juice, also known as link juice, refers to the value or authority passed from one web page to another through hyperlinks. It's a crucial factor in search engine optimization that helps improve a website's ranking in search results.
Sequence Segment
A Sequence Segment in growth hacking is a specific group of users or customers who are targeted with a series of coordinated marketing actions or messages over time, designed to guide them through the customer journey and achieve desired growth outcomes.
SERP
A SERP (Search Engine Results Page) is the page displayed by search engines in response to a user's query, showing a list of relevant websites, ads, and other content.
Share Of Voice
Share of Voice (SOV) is a metric used in growth hacking to measure the percentage of brand mentions or visibility a company has compared to its competitors in a specific market or channel.
Smart Content
Smart content is a dynamic and personalized approach to content creation and delivery that adapts to individual user preferences, behaviors, and characteristics to provide a more relevant and engaging experience.
Snackable Content
Snackable content refers to short, easily digestible pieces of information or media that can be quickly consumed and shared by audiences, particularly on social media and mobile devices.
Social Proof
Social proof is a psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation. In growth hacking, it's a strategy used to increase conversions by showcasing the popularity, trust, or success of a product or service through various means such as user reviews, testimonials, or social media engagement.
Social Signals
Social signals are indicators of social media engagement and popularity that can influence a website's search engine rankings and overall online visibility. These signals include likes, shares, comments, and other forms of social interaction with content across various social media platforms.
Soft Bounce
A soft bounce in email marketing is a temporary email delivery failure due to issues like a full inbox or server problems. Unlike hard bounces, soft bounces may be resolved in future attempts.
Sprint
A Sprint in growth hacking is a short, focused period of time (usually 1-4 weeks) where a team works intensively on specific growth experiments or initiatives to rapidly test, learn, and iterate on strategies to drive user acquisition, activation, retention, or revenue.
Standard Operating Procedure SOP
A Standard Operating Procedure (SOP) in growth hacking is a detailed, step-by-step guide that outlines the specific processes and best practices for executing growth strategies and tactics consistently and efficiently within an organization.
Startups
Startups in growth hacking are newly established businesses that focus on rapid expansion and scalability through innovative, low-cost strategies and data-driven experimentation.
Systems Thinking
Systems Thinking in Growth Hacking is a holistic approach to understanding and optimizing the interconnected elements of a business ecosystem to drive sustainable growth. It involves analyzing how different parts of a system interact and influence each other to identify leverage points for maximum impact.
Technical SEO
Technical SEO is the process of optimizing a website's technical aspects to improve its search engine rankings and overall performance. It focuses on enhancing the site's infrastructure, speed, and crawlability to make it more accessible to search engines and users.
Thin Pages
Thin pages are web pages with little to no unique or valuable content, often created to target specific keywords but providing minimal value to users. In growth hacking, they are considered a poor practice that can negatively impact SEO and user experience.
Time Decay Model
The Time Decay Model is an attribution model in growth hacking that assigns more credit to touchpoints closer to the conversion event, based on the assumption that recent interactions have a stronger influence on the user's decision to convert.
Time To Value
Time to Value (TTV) is a key performance metric in growth hacking that measures the time it takes for a new user or customer to realize the value or benefit of a product or service after signing up or making a purchase.
TOFU Top Of Funnel
TOFU (Top of Funnel) in growth hacking refers to the initial stage of the marketing funnel where potential customers first become aware of a product or service. It focuses on attracting a wide audience and generating interest through various marketing strategies.
Total Backlinks
Total Backlinks refer to the cumulative number of incoming links from other websites to a specific webpage or domain. These links act as "votes of confidence" from external sources, potentially boosting the target site's authority and search engine rankings.
Touch Points
Touch points in growth hacking are specific moments or interactions where a customer or potential customer comes into contact with a company's product, service, or brand throughout their journey. These interactions can occur across various channels and platforms, both online and offline, and are crucial for building relationships, gathering data, and driving growth.
Traction
Traction in growth hacking refers to the measurable evidence that a startup or product is gaining momentum and attracting users or customers. It's a key indicator of growth and market validation.
Traction Channels
Traction channels are specific marketing and distribution strategies used by growth hackers to rapidly acquire and retain customers, driving sustainable growth for a product or business.
Triple Peak Effect
The Triple Peak Effect in growth hacking refers to a strategy where marketers aim to achieve three distinct spikes in user engagement or conversions within a short timeframe, typically through coordinated marketing efforts across multiple channels.
T Shape
A T-Shape in growth hacking refers to a professional who has a broad knowledge of various marketing disciplines (the horizontal bar of the T) and deep expertise in one or two specific areas (the vertical bar of the T). This combination allows for versatile problem-solving and effective collaboration in growth-oriented teams.
T Shaped Marketer
A T-shaped marketer is a professional who possesses a broad knowledge of various marketing disciplines (the horizontal bar of the T) while also specializing deeply in one or two specific areas (the vertical bar of the T). This versatile skill set allows them to contribute effectively to diverse marketing strategies and collaborate across different teams.
UGC
UGC (User-Generated Content) is content created and shared by users or customers of a brand, product, or service. In growth hacking, UGC is leveraged to increase brand awareness, engagement, and trust, ultimately driving growth and customer acquisition.
UI
UI (User Interface) in growth hacking refers to the visual elements and interactive components of a digital product that users interact with. It's designed to enhance user experience, increase engagement, and ultimately drive growth.
Unicorn
In growth hacking, a unicorn refers to a startup company that has achieved a valuation of $1 billion or more while still privately held. These rare and highly successful companies are known for their rapid growth and innovative strategies.
Unique Visitors
Unique Visitors is a metric that measures the number of distinct individuals who visit a website or app within a specific time period, typically used in growth hacking to assess the reach and effectiveness of marketing strategies.
URL Rating
URL Rating is a metric used in SEO and growth hacking that measures the strength and quality of a specific webpage. It takes into account factors like the number and quality of backlinks pointing to the page, as well as the overall authority of the domain.
URL Structure
URL structure refers to the organization and format of web addresses (URLs) for a website, designed to be user-friendly, search engine optimized, and supportive of growth hacking strategies.
User Persona
A user persona in growth hacking is a detailed, semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It helps growth hackers understand and target specific audience segments more effectively.
User Segmentation
User segmentation in growth hacking is the process of dividing a company's user base into distinct groups based on shared characteristics, behaviors, or preferences to tailor marketing strategies and product experiences for maximum growth and engagement.
UTM
UTM parameters are tags added to a URL to track the effectiveness of online marketing campaigns across traffic sources and publishing media.
UTM Codes
UTM codes are special tags added to URLs to track the performance of digital marketing campaigns and identify where website traffic is coming from.
UTM Links
UTM links are customized URLs that contain additional parameters to track the source, medium, and campaign of website traffic. They help marketers measure the effectiveness of their marketing efforts across different channels and campaigns.
UTM Parameters
UTM parameters are tags added to a URL to track the effectiveness of online marketing campaigns across traffic sources and publishing media.
UTM Parameters
UTM parameters are tags added to the end of a URL to track the performance of digital marketing campaigns and identify where website traffic is coming from.
UX
UX (User Experience) in growth hacking refers to the overall experience a user has when interacting with a product, website, or app. It focuses on optimizing user satisfaction, engagement, and retention to drive growth and achieve business goals.
Value Proposition
A value proposition in growth hacking is a clear statement that explains how a product or service solves customers' problems, delivers specific benefits, and why customers should choose it over competitors. It's a crucial element in attracting and retaining customers, driving growth, and differentiating a business in the market.
Vanity Metrics
Vanity metrics are data points that look impressive on the surface but don't actually provide meaningful insights into a business's performance or growth. In growth hacking, these metrics can be misleading and often don't correlate with important business outcomes.
Venture Studio
A Venture Studio is a company that creates and develops multiple startups simultaneously, providing resources, expertise, and funding to build innovative businesses from the ground up.
Viral Coefficient
The Viral Coefficient is a metric used in growth hacking that measures how many new users an existing user brings to a product or service. It's a key indicator of viral growth potential.
Viral Loop
A viral loop is a self-perpetuating growth cycle where existing users of a product or service naturally invite or encourage new users to join, leading to exponential growth.
Viral Mechanics
Viral mechanics are strategies and techniques used in growth hacking to encourage rapid spread of a product or content through user-to-user sharing, resulting in exponential growth and increased visibility.
Visual Storytelling
Visual storytelling in growth hacking is a strategic approach that uses compelling images, videos, and graphics to convey a brand's message, engage audiences, and drive growth. It combines the power of visual content with narrative techniques to create memorable, shareable experiences that can rapidly expand a company's reach and impact.
Voice Search
Voice search is a technology that allows users to perform internet searches by speaking into a device, rather than typing. In the context of growth hacking, it's a crucial trend that marketers leverage to optimize content and improve user experience, ultimately driving growth and increasing visibility in search results.
Walkthrough Guide
A Walkthrough Guide in growth hacking is a step-by-step instructional resource that helps users navigate and implement specific growth strategies or tactics to achieve rapid and sustainable business growth.
Webmaster Tools
Webmaster Tools are a set of free services provided by search engines like Google and Bing that help website owners monitor, maintain, and improve their site's presence in search results.
Web Property
A web property is any digital asset owned and managed by a company or individual on the internet, such as websites, social media profiles, or mobile apps, used to attract, engage, and convert users as part of a growth hacking strategy.
Website Authority
Website Authority is a metric that measures the credibility and trustworthiness of a website based on various factors such as the quality and quantity of backlinks, content relevance, and overall online presence. It is used to predict how well a website will rank in search engine results pages (SERPs).
White Hat SEO
White Hat SEO refers to ethical and approved search engine optimization techniques that follow search engine guidelines to improve a website's ranking and visibility in organic search results.
White Hat SEO Techniques
White Hat SEO techniques are ethical and approved methods used to improve a website's search engine rankings while adhering to search engine guidelines and focusing on providing value to users.
Word Of Mouth Coefficient
The Word of Mouth Coefficient is a metric used in growth hacking to measure the rate at which existing users refer new users to a product or service. It quantifies the viral potential of a product by calculating how many new users each existing user brings in through word-of-mouth recommendations.
Zero Search Volume Keywords
Zero search volume keywords are terms or phrases that have no measurable monthly search volume according to keyword research tools, but may still be valuable for targeting niche audiences or emerging topics in growth hacking and SEO strategies.
Zero Volume Keywords
Zero volume keywords are search terms that have no measurable monthly search volume according to keyword research tools, but may still have potential value for SEO and content strategies in growth hacking.
