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Glossaries

Storyboard

What is a Storyboard in User Research?

A storyboard in user research is a visual representation of a user's journey or interaction with a product or service, typically presented as a series of sketches or images that illustrate key steps or scenarios.

Synonyms: User scenario illustration, Visual user journey, UX storyboard, Experience storyboard

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How Storyboards are Used in User Research

Storyboards are powerful tools in user research, helping teams visualize and communicate user experiences. They're often used to:

  1. Illustrate user journeys
  2. Identify pain points and opportunities
  3. Communicate design concepts
  4. Facilitate discussions among stakeholders

By creating a visual narrative, researchers can better understand and empathize with users' needs and experiences.

Benefits of Using Storyboards in UX Design

Storyboards offer several advantages in the user research and design process:

  • Enhance empathy: By visually depicting user scenarios, team members can better relate to users' experiences.
  • Simplify complex ideas: Visual storytelling makes it easier to grasp intricate user flows or product concepts.
  • Encourage collaboration: Storyboards serve as a common reference point for discussions among team members and stakeholders.
  • Identify gaps: The process of creating storyboards can reveal missing information or overlooked user needs.

Creating Effective Storyboards for User Research

To create impactful storyboards:

  1. Start with user research data
  2. Focus on key moments in the user journey
  3. Use simple, clear visuals
  4. Include relevant context and user emotions
  5. Keep it concise – aim for 6-8 frames

Remember, the goal is to communicate the essence of the user experience, not to create a work of art.

Frequently Asked Questions

  • What's the difference between a storyboard and a user journey map?: While both visualize user experiences, storyboards focus on specific scenarios using illustrations, while journey maps provide a more comprehensive overview of the entire user experience.

  • Do I need artistic skills to create storyboards?: No, artistic talent isn't necessary. Simple stick figures and basic shapes can effectively communicate ideas in storyboards.

  • How detailed should a storyboard be?: Storyboards should be detailed enough to convey the key points of the user experience, but not so detailed that they become time-consuming to create or difficult to understand at a glance.

  • Can storyboards be used for digital products?: Absolutely! Storyboards are versatile and can be used for both physical and digital products or services to illustrate user interactions and experiences.

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