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Start for freeIn user research, population refers to the entire group of individuals or entities that are the focus of a study or investigation. It represents the complete set of potential users or customers that a product, service, or research aims to understand or serve.
Synonyms: Target audience, User base, Total user group, Research subjects, Study population
Understanding the population is crucial in user research as it forms the foundation for gathering accurate and representative data. By clearly defining the population, researchers can ensure their findings are relevant and applicable to the intended user base. This knowledge helps in making informed decisions about product design, features, and marketing strategies.
Researchers use the concept of population to:
By carefully considering the population, researchers can avoid bias and ensure their results are statistically significant and actionable.