Trusted by world-class organizations
Innerview — fast insights, stop rewatching interviews
Start for freeTrusted by world-class organizations
Innerview — fast insights, stop rewatching interviews
Start for freeA mock up in user research is a visual representation of a product or interface design that is more detailed than a wireframe but less functional than a prototype. It's used to demonstrate the layout, content, and basic visual design of a product to stakeholders and potential users for feedback and evaluation.
Synonyms: Visual Design, Design Comp, Mockup, High-fidelity Wireframe
Mock ups play a crucial role in the user research process by providing a visual representation of ideas and concepts. They help researchers and designers:
Creating and using mock ups in user research involves several steps:
Mock ups can take various forms depending on the project needs:
What's the difference between a wireframe and a mock up?: A wireframe is a basic structural outline of a design, while a mock up includes more detailed visual elements like colors, typography, and images.
How long does it take to create a mock up?: The time varies depending on complexity, but it typically takes a few hours to a few days to create a detailed mock up.
Can mock ups be interactive?: While mock ups are primarily static, some design tools allow for basic interactions to be added, bridging the gap between mock ups and prototypes.
How many iterations of mock ups should be created?: The number of iterations depends on the project, but it's common to go through 2-3 rounds of mock ups before moving to prototyping.