Live Intercept
What is Live Intercept in User Research?
Live Intercept is a user research method where researchers approach and engage with potential participants in real-time, often in physical locations or on websites, to gather immediate feedback or conduct short interviews about their experiences or opinions.
Synonyms: Intercept Surveys, On-the-Spot Interviews, Real-Time User Feedback, In-Context Research
How Live Intercept Works in User Research
Live Intercept involves researchers approaching users in their natural environment, whether it's a physical location like a store or a digital space like a website. This method allows for spontaneous, in-the-moment feedback collection, providing insights into user behavior and opinions as they occur.
Benefits of Live Intercept Research
- Immediate Feedback: Captures user thoughts and reactions in real-time.
- Contextual Insights: Gathers data in the actual environment where users interact with products or services.
- Diverse Participant Pool: Allows researchers to reach a wide range of users who might not typically volunteer for studies.
- Cost-Effective: Often requires fewer resources compared to traditional lab-based studies.
Examples of Live Intercept in Action
- Retail Stores: Researchers approach shoppers to ask about their shopping experience or product preferences.
- Websites: Pop-up surveys or chat invitations appear while users browse, asking for feedback on site features.
- Public Spaces: Researchers conduct quick interviews with passersby about local services or community issues.
- Events: Attendees are approached for opinions on the event organization or content.
Frequently Asked Questions
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Question 1: How long does a typical Live Intercept session last? Answer: Live Intercept sessions are usually brief, lasting anywhere from 2 to 10 minutes, to respect participants' time and maintain engagement.
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Question 2: Is Live Intercept considered ethical in user research? Answer: When conducted properly with informed consent and respect for privacy, Live Intercept is an ethical research method. Researchers should always be transparent about their purpose and allow participants to opt-out.
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Question 3: How does Live Intercept differ from traditional surveys? Answer: Live Intercept offers more spontaneity and context than traditional surveys, allowing researchers to capture in-the-moment reactions and observe non-verbal cues in person.
