Glossaries
Landing Page
What is a Landing Page in User Research?
A landing page is a standalone web page designed specifically to capture visitor attention and encourage a desired action, such as signing up for a user research study or providing feedback.
Synonyms: Research recruitment page, Study sign-up page, User feedback page, Participant acquisition page
Why Landing Pages are Important in User Research
Landing pages play a crucial role in user research by providing a focused environment for gathering data and recruiting participants. They help researchers:
- Attract potential study participants
- Clearly communicate research objectives
- Collect valuable user information
- Increase conversion rates for research sign-ups
How Landing Pages are Used in User Research
Researchers utilize landing pages in various ways to support their studies:
- Participant recruitment: Creating dedicated pages to attract and screen potential research participants
- Survey distribution: Hosting surveys or questionnaires directly on the landing page
- Information dissemination: Providing detailed information about upcoming studies or research initiatives
- Data collection: Gathering initial user data through forms or interactive elements
Examples of Effective Landing Pages in User Research
- Screener survey page: A landing page with a brief questionnaire to determine if visitors qualify for a specific study
- Study sign-up page: A page designed to encourage users to register for upcoming research sessions
- Feedback collection page: A landing page focused on gathering user opinions about a product or service
- Remote testing invitation page: A page that explains the process and benefits of participating in remote user testing
Frequently Asked Questions
- What elements should a user research landing page include?: A clear headline, concise description of the study, benefits of participation, a prominent call-to-action (CTA), and any relevant privacy information.
- How can I optimize my landing page for better conversion rates?: Use clear and compelling copy, minimize distractions, ensure mobile responsiveness, and A/B test different elements like CTA buttons and layouts.
- Should I use the same landing page for different user research studies?: It's generally better to create specific landing pages for each study to ensure relevance and maximize conversion rates.
- How do I measure the success of my user research landing page?: Track metrics such as conversion rate, bounce rate, time on page, and the number of qualified participants generated through the page.
