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Glossaries

Heuristics

What are Heuristics in User Research?

Heuristics in user research are practical guidelines or rules of thumb that help evaluate the usability and user experience of a product or interface quickly and efficiently.

Synonyms: Usability guidelines, Design principles, Evaluation criteria, UX rules of thumb

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Why Heuristics are Important in User Research

Heuristics play a crucial role in user research by providing a structured approach to identifying usability issues. They help researchers and designers:

  1. Quickly assess user interfaces
  2. Identify common usability problems
  3. Improve the overall user experience
  4. Save time and resources in the evaluation process

How Heuristics are Used in User Research

Heuristics are typically applied through a process called heuristic evaluation. This involves:

  1. Selecting appropriate heuristics for the project
  2. Having experts review the interface using these guidelines
  3. Documenting and prioritizing identified issues
  4. Providing recommendations for improvements

Examples of Common Heuristics in User Research

Some widely used heuristics in user research include:

  1. Nielsen's 10 Usability Heuristics
  2. Shneiderman's Eight Golden Rules of Interface Design
  3. Norman's Seven Principles of Design
  4. Gestalt Principles for Visual Design

These heuristics cover various aspects of user experience, from visibility of system status to error prevention and aesthetic design.

Frequently Asked Questions

  • What's the difference between heuristics and usability testing?: Heuristics are guidelines used by experts to evaluate interfaces, while usability testing involves real users interacting with the product.

  • How many heuristics should be used in an evaluation?: The number can vary, but typically 5-10 heuristics are sufficient for most evaluations.

  • Can heuristics replace user testing?: No, heuristics complement user testing but cannot replace the insights gained from observing actual users.

  • Who should conduct a heuristic evaluation?: Ideally, usability experts or UX professionals familiar with the chosen heuristics should conduct the evaluation.

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