Heuristics
What are Heuristics in User Research?
Heuristics in user research are practical guidelines or rules of thumb that help evaluate the usability and user experience of a product or interface quickly and efficiently.
Synonyms: Usability guidelines, Design principles, Evaluation criteria, UX rules of thumb

Why Heuristics are Important in User Research
Heuristics play a crucial role in user research by providing a structured approach to identifying usability issues. They help researchers and designers:
- Quickly assess user interfaces
- Identify common usability problems
- Improve the overall user experience
- Save time and resources in the evaluation process
How Heuristics are Used in User Research
Heuristics are typically applied through a process called heuristic evaluation. This involves:
- Selecting appropriate heuristics for the project
- Having experts review the interface using these guidelines
- Documenting and prioritizing identified issues
- Providing recommendations for improvements
Examples of Common Heuristics in User Research
Some widely used heuristics in user research include:
- Nielsen's 10 Usability Heuristics
- Shneiderman's Eight Golden Rules of Interface Design
- Norman's Seven Principles of Design
- Gestalt Principles for Visual Design
These heuristics cover various aspects of user experience, from visibility of system status to error prevention and aesthetic design.
Frequently Asked Questions
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What's the difference between heuristics and usability testing?: Heuristics are guidelines used by experts to evaluate interfaces, while usability testing involves real users interacting with the product.
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How many heuristics should be used in an evaluation?: The number can vary, but typically 5-10 heuristics are sufficient for most evaluations.
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Can heuristics replace user testing?: No, heuristics complement user testing but cannot replace the insights gained from observing actual users.
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Who should conduct a heuristic evaluation?: Ideally, usability experts or UX professionals familiar with the chosen heuristics should conduct the evaluation.