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User Exit Rate
What is User Exit Rate in User Behavior?
User Exit Rate is a metric that measures the percentage of users who leave a website or app from a specific page or screen. It helps understand which pages cause users to exit the site, indicating potential issues or points where users lose interest.
Synonyms: page exit rate, user page exit percentage, exit percentage, user drop-off rate
Why User Exit Rate is Important
User Exit Rate helps website owners and marketers identify which pages are causing users to leave. By analyzing this metric, they can improve content, design, or functionality to keep users engaged longer and reduce drop-offs.
How User Exit Rate is Used
This metric is used in web analytics to pinpoint problem areas in the user journey. For example, if a product page has a high exit rate, it might mean the product information is insufficient or the page is confusing.
Examples of User Exit Rate
If 100 users visit a checkout page and 40 leave without completing a purchase, the exit rate for that page is 40%. This insight can lead to optimizing the checkout process to reduce exits.
Frequently Asked Questions
- What is the difference between Exit Rate and Bounce Rate? Exit Rate measures exits from a specific page, while Bounce Rate measures users who leave after viewing only one page.
- Can a high Exit Rate be a good thing? Sometimes, yes. For example, if users exit after completing a goal like a purchase, a high exit rate on that page is expected.
- How can I reduce User Exit Rate? Improve page content, simplify navigation, and ensure the page meets user expectations to keep them engaged.
