Glossaries
Survey Objectives
What are Survey Objectives?
Survey objectives are clear, specific goals that define what a survey aims to achieve. They guide the design, questions, and analysis of the survey to ensure relevant and useful data is collected.
Synonyms: survey goals, survey aims, survey purpose, survey targets
Why Survey Objectives are Important
Survey objectives provide direction and focus for the entire survey process. Without clear objectives, surveys can become unfocused, collecting irrelevant data that is difficult to analyze or use.
How Survey Objectives are Used
Survey objectives help researchers decide what questions to ask, who to survey, and how to analyze the results. They ensure that the survey stays aligned with the intended purpose, whether it's measuring customer satisfaction, understanding public opinion, or evaluating a program.
Examples of Survey Objectives
- To measure customer satisfaction with a new product.
- To assess employee engagement within a company.
- To gather public opinion on a proposed policy change.
Frequently Asked Questions
- What makes a good survey objective? A good survey objective is specific, measurable, achievable, relevant, and time-bound (SMART).
- Can a survey have multiple objectives? Yes, but it's important to keep them focused to avoid making the survey too long or complicated.
- How do survey objectives affect survey design? They determine the types of questions asked, the target audience, and the data analysis methods used.
