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Glossaries

Shape Up Method

What is the Shape Up Method?

The Shape Up Method is a product development approach created by Basecamp that focuses on six-week cycles of work, with clearly defined projects and no daily meetings. It emphasizes shaping work beforehand, giving teams full autonomy, and limiting work in progress.

Synonyms: Basecamp's Shape Up, Shape Up product development, Six-week cycle method

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How the Shape Up Method Works

The Shape Up Method divides product development into three distinct phases:

  1. Shaping: Senior members outline project ideas, considering implementation and limitations.
  2. Betting: Leadership decides which projects to pursue in the next cycle.
  3. Building: Small teams work autonomously for six weeks to complete the chosen projects.

Benefits of Using the Shape Up Method

  1. Increased focus and productivity due to limited work-in-progress
  2. Reduced meeting overhead, allowing more time for actual work
  3. Greater autonomy for development teams
  4. Improved project scoping and risk management

Implementing Shape Up in Product Management

To implement Shape Up:

  1. Start with a six-week work cycle followed by a two-week cool-down period
  2. Form small, cross-functional teams (2-3 people)
  3. Create "appetite" for projects instead of traditional time estimates
  4. Use "pitch" documents to propose and shape new ideas

Frequently Asked Questions

  • What makes Shape Up different from Agile?: Shape Up uses longer cycles (six weeks) compared to Agile's shorter sprints, and it doesn't use daily standups or backlog grooming.
  • Can Shape Up work for large organizations?: Yes, but it may require adaptation. It works best for smaller, autonomous teams within larger structures.
  • How does Shape Up handle urgent issues or bugs?: Shape Up recommends dedicating some team capacity to addressing urgent issues, while maintaining focus on the main project work.
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