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Innerview — fast insights, stop rewatching interviews
Start for freeA Launch Readiness Review is a formal checkpoint in product management where a team evaluates whether a product is fully prepared for release. It involves assessing all critical aspects such as product quality, marketing plans, sales readiness, support infrastructure, and compliance to ensure a smooth and successful launch.
Synonyms: Launch Readiness Check, Product Launch Review, Go-Live Readiness Review, Pre-Launch Review
The main goal is to confirm that the product and all related teams are ready to go live. This review helps identify any last-minute issues or gaps that could impact the launch. It acts as a final quality gate before the product reaches customers.
During the review, teams check product functionality, user experience, and bug status. Marketing and sales readiness are also assessed, including campaign materials and training. Support teams verify they have the resources to handle customer inquiries. Legal and compliance checks ensure all regulations are met.
Typically, the product manager leads the review with representatives from engineering, marketing, sales, support, and legal. They use a checklist or scorecard to evaluate readiness criteria. If any critical issues arise, the launch may be delayed until resolved.