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Launch Readiness Review
What is a Launch Readiness Review in Product Management?
A Launch Readiness Review is a formal checkpoint in product management where a team evaluates whether a product is fully prepared for release. It involves assessing all critical aspects such as product quality, marketing plans, sales readiness, support infrastructure, and compliance to ensure a smooth and successful launch.
Synonyms: Launch Readiness Check, Product Launch Review, Go-Live Readiness Review, Pre-Launch Review
Purpose of a Launch Readiness Review
The main goal is to confirm that the product and all related teams are ready to go live. This review helps identify any last-minute issues or gaps that could impact the launch. It acts as a final quality gate before the product reaches customers.
Key Areas Evaluated
During the review, teams check product functionality, user experience, and bug status. Marketing and sales readiness are also assessed, including campaign materials and training. Support teams verify they have the resources to handle customer inquiries. Legal and compliance checks ensure all regulations are met.
How the Review is Conducted
Typically, the product manager leads the review with representatives from engineering, marketing, sales, support, and legal. They use a checklist or scorecard to evaluate readiness criteria. If any critical issues arise, the launch may be delayed until resolved.
Frequently Asked Questions
- When is a Launch Readiness Review done? It usually happens shortly before the planned launch date, after development and testing are complete.
- Who participates in the review? Cross-functional team members including product management, engineering, marketing, sales, support, and legal.
- What happens if the product is not ready? The launch can be postponed until all critical issues are addressed.
- Is the review repeated? Sometimes multiple reviews occur if the launch is delayed or phased.
