Continuous Delivery
What is Continuous Delivery?
Continuous Delivery is a software development practice where code changes are automatically prepared for release to production. It extends continuous integration by deploying all code changes to a testing environment and/or production environment after the build stage.
Synonyms: CD, Continuous Release, Automated Delivery, Continuous Software Delivery

Why Continuous Delivery is Important for Product Management
Continuous Delivery is crucial for product managers as it enables faster time-to-market, reduces risks associated with releases, and improves product quality. By automating the release process, product teams can:
- Deliver features to users more quickly
- Gather feedback faster for iterative improvements
- Reduce manual errors in the deployment process
- Increase team productivity and collaboration
How Continuous Delivery Works in Product Development
Continuous Delivery involves several key steps:
- Code changes are automatically built and tested
- Successful builds are deployed to a staging environment
- Automated tests are run in the staging environment
- If tests pass, the changes can be manually or automatically deployed to production
This process ensures that the product is always in a releasable state, giving product managers more flexibility in deciding when to push updates to users.
Benefits of Continuous Delivery for Product Teams
Implementing Continuous Delivery can bring numerous advantages to product teams:
- Faster feature delivery and time-to-market
- Improved product quality through consistent testing
- Reduced stress and risk during releases
- Better collaboration between development and operations teams
- Increased ability to respond to market changes and user feedback
Frequently Asked Questions
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What's the difference between Continuous Delivery and Continuous Deployment?: Continuous Delivery automates the release process up to production, but the final deployment to production is manual. Continuous Deployment goes a step further by automatically deploying to production if all tests pass.
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How does Continuous Delivery benefit product managers?: It allows product managers to release features more frequently, gather user feedback faster, and make data-driven decisions about product updates.
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Is Continuous Delivery suitable for all types of products?: While beneficial for many products, it may not be suitable for products with strict regulatory requirements or those where each release needs extensive manual testing.
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How does Continuous Delivery impact the role of QA in product development?: QA shifts from manual testing to creating and maintaining automated tests, focusing more on test strategy and quality processes.