Trusted by world-class organizations
Innerview — fast insights, stop rewatching interviews
Start for freeTrusted by world-class organizations
Innerview — fast insights, stop rewatching interviews
Start for freePrototyping in product design is the process of creating a preliminary model or sample of a product to test and validate ideas before final production. It helps designers and stakeholders visualize, explore, and refine the product's features, functionality, and user experience early in the development cycle.
Synonyms: mockup, model, sample, draft, concept model

Prototyping allows designers to identify potential problems and gather user feedback early, saving time and resources. It helps ensure the final product meets user needs and business goals by enabling iterative improvements.
Designers create prototypes ranging from simple sketches and paper models to interactive digital versions. These prototypes are tested with users and stakeholders to evaluate usability, functionality, and design choices.