Product Roadmap
What is a Product Roadmap in Product Design?
A Product Roadmap in product design is a strategic visual document that outlines the vision, direction, priorities, and progress of a product over time. It serves as a guide for product teams to plan and communicate the development stages and key features of the product.
Synonyms: product plan, product strategy roadmap, development roadmap, product timeline

Why a Product Roadmap is Important
A product roadmap helps align the entire product team and stakeholders on the product's goals and timeline. It ensures everyone understands what features are being developed, when they will be delivered, and how they contribute to the overall product vision.
How a Product Roadmap is Used
Product roadmaps are used to plan product development phases, prioritize features, and communicate progress to stakeholders. They are often updated regularly to reflect changes in market needs, user feedback, and business goals.
Examples of Product Roadmaps
Examples include timelines showing feature releases, milestone tracking charts, and visual plans that highlight key product improvements and innovations over months or quarters.
Frequently Asked Questions
- What is the main purpose of a product roadmap? It guides the product development process and aligns teams on priorities.
- Who uses a product roadmap? Product managers, designers, developers, and stakeholders use it to stay informed and coordinated.
- How often should a product roadmap be updated? Typically, it is reviewed and updated every few weeks or months depending on project needs.
- Is a product roadmap the same as a project plan? No, a roadmap focuses on high-level strategy and vision, while a project plan details specific tasks and timelines.