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Glossaries

Iteration

What is Iteration in Product Design?

Iteration in product design is the process of repeatedly refining and improving a product based on feedback, testing, and evaluation. It involves making incremental changes to design elements to enhance usability, functionality, and user experience.

Synonyms: repetition, refinement, revising, cycling, improvement process

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Why Iteration is Important in Product Design

Iteration allows designers to continuously improve a product by learning from real user feedback and testing results. This process helps identify and fix issues early, reduce risks, and create a product that better meets user needs and business goals.

How Iteration is Used in Product Design

Designers create prototypes or initial versions of a product and then test them with users. Based on the feedback and data collected, they make adjustments and improvements. This cycle repeats multiple times until the product reaches a satisfactory level of quality and usability.

Examples of Iteration in Product Design

  • Updating a mobile app interface after user testing reveals navigation difficulties.
  • Refining a website layout based on A/B testing results.
  • Enhancing a physical product's ergonomics after prototype trials.

Frequently Asked Questions

  • What is the main goal of iteration in product design? The main goal is to improve the product continuously to better satisfy user needs and business objectives.
  • How many iterations are typical in product design? The number varies depending on the project complexity, but multiple iterations are common to ensure quality.
  • Is iteration only about fixing problems? No, iteration also involves enhancing features and adding new improvements based on user feedback.
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