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Launch Timeline
What is a Launch Timeline in Go To Market?
A Launch Timeline in the context of a Go To Market strategy is a detailed schedule that outlines the key dates and milestones for introducing a new product or service to the market. It maps out the sequence of activities from pre-launch preparations to the official release and post-launch follow-up.
Synonyms: Product Launch Schedule, Go To Market Timeline, Launch Schedule, Product Release Timeline
What a Launch Timeline Includes
A typical Launch Timeline covers tasks such as product development completion, marketing campaign rollouts, sales team training, distribution setup, and customer support readiness. Each step is assigned a specific date to ensure the launch stays on track.
How a Launch Timeline Helps
By setting clear deadlines, a Launch Timeline keeps all teams aligned and focused. It helps avoid last-minute rushes and missed opportunities by providing a roadmap for coordinated efforts across marketing, sales, product, and operations.
Examples of Launch Timeline Milestones
- Finalizing product features and testing
- Creating marketing materials and content
- Scheduling press releases and events
- Training sales and support teams
- Launch day activities and monitoring
Frequently Asked Questions
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What is the difference between a Launch Timeline and a Product Launch Plan? A Launch Timeline is the schedule of when tasks happen, while a Product Launch Plan includes the overall strategy and tactics for the launch.
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How detailed should a Launch Timeline be? It should be detailed enough to cover all critical steps and deadlines but flexible to adapt to changes.
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Who is responsible for managing the Launch Timeline? Typically, a project manager or product manager oversees the timeline to ensure milestones are met on time.
