Extract the exact language, pain points, and desires from customer interviews so your messaging hits harder than anything you could brainstorm in a conference room.
The best marketing copy comes from the words customers actually use. Innerview surfaces the phrases, metaphors, and emotional language from your interviews so you can craft messaging that resonates on the first try.
The participant expressed significant frustration with the current onboarding flow, specifically around the initial setup wizard. Key pain points include unclear navigation and lack of contextual help.
They noted that competitor products offer guided walkthroughs that significantly reduce time-to-value...
Set up analysis lenses for buying triggers, competitive perceptions, and value propositions. Innerview reveals why customers chose you, what almost stopped them, and what they tell their colleagues about your product.
Sarah describes significant friction during onboarding, particularly around the initial project setup flow. She highlights that competing tools offer guided walkthroughs which reduce time-to-value. Key pain points include unclear navigation between steps and a lack of contextual help when configuring integrations.
Stop debating what customers want in abstract terms. Attach real quotes, highlights, and thematic summaries to every campaign brief so your team creates work that is grounded in reality.
"I click around for five minutes and if I can't figure it out, I leave"
"The dashboard is great once you know where things are"
"I wish I could share this report with my manager directly"
Innerview identifies the exact phrases customers use to describe their problems and your solution. Use these words in your headlines, ads, and landing pages for messaging that connects instantly.
Analyze interviews by customer segment to understand how different audiences talk about, evaluate, and buy your product. Build personas grounded in real conversations, not demographics.
Running research in multiple markets? Innerview transcribes and analyzes interviews in 40+ languages so you can localize messaging based on what customers in each market actually say.
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Voice of customer analysis: a buyer's guide to the right toolJoin thousands of researchers and product teams using Innerview to turn conversations into insights.
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