UTM parameters are tags added to the end of a URL to track the performance of digital marketing campaigns and identify where website traffic is coming from.
Synonyms: URL tracking parameters, Campaign tracking tags, Marketing URL parameters, Google Analytics URL parameters
UTM parameters are simple code snippets added to the end of a URL. They typically include information about the source, medium, and campaign name. When a user clicks on a link with UTM parameters, this data is sent to your analytics tool, allowing you to track the effectiveness of your marketing efforts.
UTM parameters are crucial for growth hackers because they provide detailed insights into which marketing channels and campaigns are driving the most traffic and conversions. This data allows you to:
Here are some common UTM parameters and how they might look in a URL:
A full URL with UTM parameters might look like this:
https://www.example.com/page?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale&utm_content=banner_ad