Socio Economic Classification

Why Socio-Economic Classification is Important in User Research

Socio-Economic Classification plays a crucial role in user research by providing valuable insights into diverse user groups. It helps researchers and designers:

1. Identify target audiences more accurately
2. Understand user needs and preferences across different social strata
3. Develop inclusive products and services that cater to various socio-economic groups
4. Make informed decisions about pricing, marketing, and distribution strategies

How Socio-Economic Classification is Used in User Research

Researchers employ SEC in various ways throughout the user research process:

1. Participant recruitment: Ensuring a diverse range of participants from different socio-economic backgrounds
2. Data analysis: Segmenting user feedback and behavior based on SEC to identify patterns and trends
3. Persona development: Creating more realistic and representative user personas that include socio-economic factors
4. Product design: Tailoring features and functionalities to meet the needs of different socio-economic groups

Examples of Socio-Economic Classification Systems

Several SEC systems are used in user research, including:

1. ABC1C2DE system: A common classification used in the UK, categorizing individuals from A (highest) to E (lowest) based on occupation
2. Kuppuswamy scale: Used in India, considering education, occupation, and income of the head of household
3. ESOMAR Social Grade: A European system based on the occupation of the main income earner in the household

Frequently Asked Questions

• What factors are considered in Socio-Economic Classification?: SEC typically considers factors such as income, education level, occupation, housing type, and sometimes, geographical location.

• How does SEC differ from demographic segmentation?: While demographic segmentation focuses on age, gender, and location, SEC provides a more comprehensive view of an individual's social and economic status, offering deeper insights into their lifestyle and purchasing power.

• Can SEC change over time for an individual?: Yes, an individual's SEC can change as their income, education, or occupation evolves. This is why it's important to regularly update SEC data in long-term user research studies.

• How does SEC impact user experience design?: SEC helps designers create more inclusive and accessible products by considering the diverse needs, preferences, and constraints of different socio-economic groups, leading to better user experiences for a wider audience.