Glossaries
Sentiment Path
What is a Sentiment Path in User Research?
A Sentiment Path is a visual representation of a user's emotional journey throughout their interaction with a product or service, showing how their feelings and attitudes change over time.
Synonyms: Emotional Journey Map, User Sentiment Timeline, Affective Path Analysis
Why Sentiment Paths are Important in User Research
Sentiment Paths provide valuable insights into the emotional aspects of user experience, helping researchers and designers understand how users feel at different touchpoints. This information is crucial for identifying pain points, moments of delight, and areas for improvement in the user journey.
How to Create a Sentiment Path
- Collect user feedback through various research methods (e.g., surveys, interviews, usability testing)
- Identify key touchpoints in the user journey
- Map user emotions and attitudes at each touchpoint
- Visualize the emotional journey using a graph or timeline
- Analyze patterns and trends in the Sentiment Path
Examples of Sentiment Path Applications
- E-commerce: Tracking customer emotions from product search to post-purchase support
- Mobile apps: Mapping user sentiments during onboarding, feature discovery, and daily usage
- Healthcare services: Understanding patient emotions throughout their treatment journey
Frequently Asked Questions
- What's the difference between a Sentiment Path and a User Journey Map? A Sentiment Path focuses specifically on emotions and attitudes, while a User Journey Map covers a broader range of user experiences and interactions.
- How can Sentiment Paths improve product design? By identifying emotional highs and lows, designers can focus on enhancing positive experiences and addressing pain points in the user journey.
- What tools can I use to create a Sentiment Path? You can use various tools like Miro, Figma, or even spreadsheet software to create visual representations of Sentiment Paths.