Glossaries
Second Screen
What is Second Screen in Growth Hacking?
Second Screen refers to the practice of using a secondary device (like a smartphone or tablet) while watching content on a primary screen (usually a TV). In growth hacking, it's leveraged to increase user engagement, gather data, and drive conversions by providing complementary content or interactive experiences.
Synonyms: Companion Device, Dual Screen, Social TV, Second Screen Experience, Multiscreen Marketing
Why Second Screen is Important for Growth Hacking
Second Screen strategies are crucial for growth hackers because they tap into the multi-tasking behavior of modern consumers. By engaging users on their mobile devices while they watch TV, brands can:
- Increase engagement and retention
- Collect valuable user data
- Drive real-time conversions
- Enhance the overall user experience
How to Implement Second Screen Strategies
To effectively use Second Screen in your growth hacking efforts:
- Develop companion apps that sync with TV content
- Create social media campaigns timed with live broadcasts
- Offer exclusive content or promotions to Second Screen users
- Use real-time analytics to optimize engagement
Examples of Successful Second Screen Campaigns
- TV show voting apps (e.g., American Idol)
- Sports apps with live stats and replays
- Social media hashtag campaigns during live events
- E-commerce apps showcasing products featured in TV shows
Frequently Asked Questions
- What devices are considered "Second Screens"?: Smartphones, tablets, laptops, or any device used simultaneously while watching TV.
- How does Second Screen benefit marketers?: It increases engagement, provides valuable data, and creates additional touchpoints for conversions.
- Can Second Screen work for non-TV content?: Yes, it can be applied to live events, webinars, and other primary screen experiences.
- What metrics should I track for Second Screen campaigns?: Engagement rate, conversion rate, time spent on the second screen, and correlation with primary screen content.