Term: remote-focus-groups

Benefits of Remote Focus Groups

Remote focus groups offer several advantages in user research:

Wider geographic reach: Participants can join from anywhere, providing diverse perspectives.
Cost-effective: No need for travel or physical venue expenses.
Convenient: Easier scheduling and participation for both researchers and participants.
Recorded sessions: Automatic recording for later analysis and team sharing.

To run effective remote focus groups:

Remote focus groups can be used in various scenarios:

Product concept testing: Gathering feedback on new product ideas.
Website usability: Discussing user experiences with a website or app.
Brand perception: Understanding how consumers view a company or brand.
Market research: Exploring consumer preferences and behaviors in different regions.

What's the ideal size for a remote focus group?: Typically, 6-8 participants work well for remote sessions.
How long should a remote focus group last?: Usually 60-90 minutes to maintain engagement without fatigue.
Can remote focus groups replace in-person sessions entirely?: While they offer many benefits, a mix of remote and in-person methods often provides the most comprehensive insights.
What tools are commonly used for remote focus groups?: Popular platforms include Zoom, Google Meet, and specialized research tools like Remesh or FocusVision.

Remote focus groups offer several advantages in user research:

Wider geographic reach: Participants can join from anywhere, providing diverse perspectives.
Cost-effective: No need for travel or physical venue expenses.
Convenient: Easier scheduling and participation for both researchers and participants.
Recorded sessions: Automatic recording for later analysis and team sharing.

To run effective remote focus groups:

Remote focus groups can be used in various scenarios:

Product concept testing: Gathering feedback on new product ideas.
Website usability: Discussing user experiences with a website or app.
Brand perception: Understanding how consumers view a company or brand.
Market research: Exploring consumer preferences and behaviors in different regions.

What's the ideal size for a remote focus group?: Typically, 6-8 participants work well for remote sessions.
How long should a remote focus group last?: Usually 60-90 minutes to maintain engagement without fatigue.
Can remote focus groups replace in-person sessions entirely?: While they offer many benefits, a mix of remote and in-person methods often provides the most comprehensive insights.
What tools are commonly used for remote focus groups?: Popular platforms include Zoom, Google Meet, and specialized research tools like Remesh or FocusVision.