Glossaries
Process Map
What is a Process Map in User Research?
A Process Map in User Research is a visual representation of the steps, actions, and decisions involved in a specific process or task that users undertake when interacting with a product or service.
Synonyms: Workflow Diagram, Process Flow Chart, Task Flow Diagram, User Process Visualization
Why Process Maps are Important in User Research
Process Maps are crucial tools in user research as they help researchers and designers understand the user's journey, identify pain points, and optimize the overall user experience. By visualizing the entire process, teams can pinpoint areas for improvement and streamline workflows.
How to Create a Process Map
- Identify the process to map
- Gather information through user research methods
- List all steps in chronological order
- Use symbols to represent different actions or decisions
- Connect the steps with arrows to show flow
- Review and refine the map with stakeholders
Examples of Process Maps in User Research
- E-commerce checkout process
- User onboarding flow
- Customer support ticket resolution
- Mobile app navigation paths
Frequently Asked Questions
- What's the difference between a Process Map and a User Journey Map?: A Process Map focuses on the specific steps and actions in a single process, while a User Journey Map covers the entire user experience, including emotions and touchpoints.
- How detailed should a Process Map be?: The level of detail depends on the complexity of the process and the research goals. Start with a high-level overview and add more detail as needed.
- Can Process Maps be used for digital and physical processes?: Yes, Process Maps can be applied to both digital interactions (e.g., using a website) and physical processes (e.g., in-store shopping experience).