Glossaries
Objectives And Key Results OKR
What are Objectives and Key Results (OKRs)?
Objectives and Key Results (OKRs) is a goal-setting framework used in product management to define and track objectives and their outcomes. It consists of an Objective, which is a clearly defined goal, and 3-5 Key Results, which are specific, measurable actions to achieve that goal.
Synonyms: Goal-setting framework, OKR methodology, Objective and key result system, Performance management tool
Why OKRs are Important in Product Management
OKRs play a crucial role in product management by aligning teams, fostering transparency, and driving measurable outcomes. They help product managers set clear priorities, focus on what matters most, and track progress towards strategic goals. By implementing OKRs, organizations can improve their ability to execute on product strategies and drive innovation.
How to Implement OKRs in Product Management
- Set clear, ambitious objectives: Define 3-5 high-level goals that align with your product strategy.
- Establish measurable key results: For each objective, create 3-5 specific, quantifiable outcomes.
- Cascade OKRs: Ensure team and individual OKRs align with company-wide objectives.
- Regular check-ins: Review progress weekly or bi-weekly to stay on track.
- Evaluate and iterate: At the end of each OKR cycle, typically quarterly, assess performance and adjust as needed.
Examples of OKRs in Product Management
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Objective: Improve user engagement
- Key Result 1: Increase daily active users by 20%
- Key Result 2: Boost average session duration by 15%
- Key Result 3: Reduce churn rate by 10%
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Objective: Launch a new feature successfully
- Key Result 1: Achieve 50% adoption rate among existing users
- Key Result 2: Maintain a customer satisfaction score of 8/10 or higher
- Key Result 3: Generate 100 positive user reviews within the first month
Frequently Asked Questions about OKRs
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What's the difference between OKRs and KPIs?: OKRs are a goal-setting framework that includes both objectives and measurable results, while KPIs are specific metrics used to evaluate performance. OKRs often incorporate KPIs as key results.
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How often should OKRs be set?: Most companies set OKRs quarterly, but some may choose annual or monthly cycles depending on their needs.
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Should OKRs be tied to performance reviews?: It's generally recommended to keep OKRs separate from performance reviews to encourage ambitious goal-setting and honest reporting.
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What's a good success rate for OKRs?: Typically, achieving 60-70% of your OKRs is considered good progress. If you're consistently hitting 100%, your goals may not be ambitious enough.