Glossaries
Intercept Survey
What is an Intercept Survey?
An intercept survey is a research method used in user research where participants are approached and interviewed in real-time while they are engaged in a specific activity or at a particular location.
Synonyms: On-site survey, In-person survey, Point-of-experience survey, Real-time feedback survey
How Intercept Surveys Work
Intercept surveys involve researchers approaching potential participants in person, often in public spaces or at specific locations relevant to the research topic. These surveys are typically brief and focused, designed to capture immediate feedback or opinions from users in their natural environment.
Benefits of Intercept Surveys
- Real-time feedback: Collect data while the experience is fresh in the participant's mind.
- Contextual insights: Gather information in the actual environment where the product or service is used.
- Higher response rates: Face-to-face interactions often lead to better participation compared to online surveys.
- Diverse sample: Reach a wide range of participants who might not respond to other research methods.
Examples of Intercept Surveys
- Retail stores: Surveying customers as they exit to gather feedback on their shopping experience.
- Public transportation: Interviewing passengers at bus stops or train stations about their commuting habits.
- Events: Collecting attendee feedback during or immediately after conferences or exhibitions.
- Product launches: Gathering initial reactions from customers trying a new product in-store.
Frequently Asked Questions
- What's the ideal length for an intercept survey? Keep it short, typically 5-10 questions that can be answered in 2-5 minutes.
- How do you ensure participant consent in intercept surveys? Always introduce yourself, explain the purpose of the survey, and ask for verbal consent before proceeding.
- Can intercept surveys be conducted online? While traditionally done in-person, digital versions like website pop-up surveys can be considered a form of online intercept surveys.
- How do you avoid bias in intercept surveys? Use a systematic approach to selecting participants, train interviewers to use neutral language, and avoid leading questions.