Incentive

Why incentives are important in user research

Incentives play a crucial role in user research by motivating individuals to participate in studies. They help researchers:

1. Recruit a diverse range of participants
2. Increase response rates
3. Compensate participants for their time and effort
4. Improve the quality of data collected

How incentives are used in user research

Researchers use incentives strategically to enhance their studies:

1. Monetary rewards (cash, gift cards)
2. Non-monetary rewards (product samples, exclusive access)
3. Charitable donations on behalf of participants
4. Entry into prize drawings

The type and value of incentives should be appropriate for the study's duration, complexity, and target audience.

Examples of incentives in user research

1. $50 Amazon gift card for a 1-hour usability test
2. Free product sample for completing a survey
3. $100 cash for participating in a focus group
4. Donation to a charity of choice for diary study completion

Frequently Asked Questions

• Question 1: Are incentives always necessary in user research?

• Answer 1: While not always necessary, incentives often improve participation rates and data quality, especially for longer or more complex studies.

• Question 2: How much should I offer as an incentive?

• Answer 2: The amount depends on factors like study duration, complexity, and participant demographics. Research industry standards and consider your budget.

• Question 3: Can incentives bias research results?

• Answer 3: If not carefully managed, incentives can potentially introduce bias. Design your study and choose incentives that minimize this risk.

• Question 4: What are some alternatives to monetary incentives?

• Answer 4: Non-monetary options include product samples, exclusive access to new features, or donations to charities chosen by participants.