Heuristics in user research are practical guidelines or rules of thumb that help evaluate the usability and user experience of a product or interface quickly and efficiently.
Synonyms: Usability guidelines, Design principles, Evaluation criteria, UX rules of thumb
Heuristics play a crucial role in user research by providing a structured approach to identifying usability issues. They help researchers and designers:
Heuristics are typically applied through a process called heuristic evaluation. This involves:
Some widely used heuristics in user research include:
These heuristics cover various aspects of user experience, from visibility of system status to error prevention and aesthetic design.
What's the difference between heuristics and usability testing?: Heuristics are guidelines used by experts to evaluate interfaces, while usability testing involves real users interacting with the product.
How many heuristics should be used in an evaluation?: The number can vary, but typically 5-10 heuristics are sufficient for most evaluations.
Can heuristics replace user testing?: No, heuristics complement user testing but cannot replace the insights gained from observing actual users.
Who should conduct a heuristic evaluation?: Ideally, usability experts or UX professionals familiar with the chosen heuristics should conduct the evaluation.