Glossaries
Experience Sampling
What is Experience Sampling in User Research?
Experience Sampling is a research method in user experience (UX) and user research where participants are asked to report on their experiences, thoughts, or behaviors at specific moments throughout their day, providing real-time insights into user contexts and emotions.
Synonyms: Ecological Momentary Assessment, Experience Sampling Method (ESM), Real-time data capture, In-situ research, Contextual inquiry
How Experience Sampling Works in User Research
Experience Sampling involves collecting data from users in their natural environments over time. Participants are prompted to answer short questions or provide feedback at random intervals or specific moments during their daily activities. This method allows researchers to gather authentic, in-the-moment data about user experiences, emotions, and behaviors.
Benefits of Experience Sampling in UX Research
- Real-time insights: Captures user experiences as they happen, reducing recall bias.
- Contextual understanding: Provides data about users' environments and situations.
- Longitudinal data: Allows researchers to track changes in user behavior over time.
- Ecological validity: Offers more natural and realistic data compared to lab-based studies.
Examples of Experience Sampling in User Research
- A fitness app sends push notifications asking users to rate their motivation levels at different times of the day.
- An e-commerce platform prompts customers to share their shopping experience immediately after completing a purchase.
- A productivity tool asks users to log their current task and stress level every few hours during work.
Frequently Asked Questions
- What's the difference between Experience Sampling and Diary Studies?: Experience Sampling focuses on capturing real-time data at specific moments, while Diary Studies involve participants recording their experiences over a longer period, often at the end of each day.
- How often should participants be prompted in Experience Sampling?: The frequency depends on the research goals, but it's important to balance data collection with minimizing participant burden. Typically, 3-10 prompts per day are common.
- Can Experience Sampling be done remotely?: Yes, modern technology allows for remote Experience Sampling through mobile apps, web platforms, or even wearable devices, making it easier to conduct studies with geographically dispersed participants.