Glossaries
Do Follow
What is a Do Follow Link in SEO and Growth Hacking?
A Do Follow link is an HTML hyperlink that passes SEO value and authority from one website to another, helping the linked site improve its search engine rankings.
Synonyms: Follow link, Followed link, SEO link, Link juice, Link equity
Why Do Follow Links are Important for SEO
Do Follow links are crucial for SEO and growth hacking strategies because they act as "votes of confidence" from one website to another. When a reputable site links to your content with a Do Follow link, search engines interpret this as a signal that your content is valuable and authoritative. This can significantly boost your website's search engine rankings and organic traffic.
How Do Follow Links Work in Practice
By default, most links on the web are Do Follow links. They don't require any special HTML attributes. When a search engine's crawler encounters a Do Follow link, it follows the link to the destination page and passes along some of the linking page's authority. This transfer of authority is often referred to as "link juice" in SEO circles.
Examples of Do Follow Links in Growth Hacking
- Guest posting on high-authority blogs with a link back to your site
- Creating shareable infographics that other sites link to as a resource
- Participating in industry forums and providing valuable answers with a link to your site
- Collaborating with influencers who link to your products or services
Frequently Asked Questions
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Question 1: How do Do Follow links differ from No Follow links?
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Answer 1: Do Follow links pass SEO value to the linked site, while No Follow links (marked with rel="nofollow") do not pass SEO value.
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Question 2: Can too many Do Follow links hurt my SEO?
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Answer 2: While Do Follow links are generally beneficial, an unnatural pattern of links or links from low-quality sites can potentially harm your SEO. Quality and relevance are key.
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Question 3: How can I check if a link is Do Follow?
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Answer 3: You can inspect the HTML code of the page. If there's no rel="nofollow" attribute in the link, it's typically a Do Follow link.
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Question 4: Do social media links count as Do Follow?
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Answer 4: Most major social media platforms automatically add No Follow attributes to external links, so they typically don't count as Do Follow links for SEO purposes.