Term: concept-testing

Why Concept Testing is Important

Concept testing plays a crucial role in the product development process. It helps companies:

By conducting concept testing, businesses can increase their chances of creating products that truly resonate with their target audience.

To effectively conduct concept testing, follow these steps:

Remember to keep your testing focused and ask specific questions that will provide actionable insights.

Concept testing can be applied to various industries and product types. Here are some examples:

A software company testing a new app interface design with potential users
A food manufacturer gauging interest in a new flavor of snacks
An automotive company evaluating consumer reactions to a futuristic car design
A streaming service testing different subscription models with their target audience

These examples demonstrate how concept testing can be used to validate ideas across different sectors and product types.

What's the difference between concept testing and prototype testing?: Concept testing typically occurs earlier in the development process and can involve less developed ideas or representations, while prototype testing usually involves more refined, functional versions of a product.
How many participants do I need for concept testing?: The number can vary, but generally, 5-15 participants per concept can provide valuable insights. For quantitative data, larger sample sizes may be needed.
Can concept testing be done remotely?: Yes, concept testing can be conducted remotely using online surveys, video conferencing for interviews, or digital prototyping tools.
How long does a concept testing study typically take?: The duration can vary, but most concept testing studies can be completed within 1-4 weeks, depending on the complexity and number of concepts being tested.

Concept testing plays a crucial role in the product development process. It helps companies:

By conducting concept testing, businesses can increase their chances of creating products that truly resonate with their target audience.

To effectively conduct concept testing, follow these steps:

Remember to keep your testing focused and ask specific questions that will provide actionable insights.

Concept testing can be applied to various industries and product types. Here are some examples:

A software company testing a new app interface design with potential users
A food manufacturer gauging interest in a new flavor of snacks
An automotive company evaluating consumer reactions to a futuristic car design
A streaming service testing different subscription models with their target audience

These examples demonstrate how concept testing can be used to validate ideas across different sectors and product types.

What's the difference between concept testing and prototype testing?: Concept testing typically occurs earlier in the development process and can involve less developed ideas or representations, while prototype testing usually involves more refined, functional versions of a product.
How many participants do I need for concept testing?: The number can vary, but generally, 5-15 participants per concept can provide valuable insights. For quantitative data, larger sample sizes may be needed.
Can concept testing be done remotely?: Yes, concept testing can be conducted remotely using online surveys, video conferencing for interviews, or digital prototyping tools.
How long does a concept testing study typically take?: The duration can vary, but most concept testing studies can be completed within 1-4 weeks, depending on the complexity and number of concepts being tested.