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Innerview — fast insights, stop rewatching interviews
Start for freeTrusted by world-class organizations
Innerview — fast insights, stop rewatching interviews
Start for freeA persona is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. It is based on user research and incorporates the needs, goals, and observed behavior patterns of your target audience.
Synonyms: User Persona, Customer Avatar, User Profile, Buyer Persona
Personas are crucial in user research as they help teams focus on real users rather than abstract demographics. They provide a shared understanding of users across teams, guiding product development, marketing strategies, and design decisions. By humanizing data, personas make it easier for teams to empathize with users and create solutions that truly meet their needs.