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Exploratory Research
What is Exploratory Research in User Research?
Exploratory Research in user research is an initial investigative approach used to understand users' behaviors, needs, and motivations without having a fixed hypothesis. It helps uncover insights and identify problems or opportunities for design and development.
Synonyms: preliminary research, initial user research, qualitative user research, discovery research
Why Exploratory Research is Important
Exploratory research is crucial because it allows researchers and designers to gather broad insights about users before defining specific questions or solutions. It helps in discovering unknown user needs and behaviors, which can guide the direction of product design and development.
How Exploratory Research is Used in User Research
This type of research is typically used at the beginning of a project to explore user experiences and contexts. Methods include interviews, observations, and open-ended surveys that provide qualitative data to inform further research or design decisions.
Examples of Exploratory Research Methods
- User interviews to gather stories and experiences
- Contextual inquiry where researchers observe users in their natural environment
- Diary studies where users record their activities and thoughts over time
Frequently Asked Questions
- What is the main goal of exploratory research? To gather broad insights and understand user needs without predefined hypotheses.
- When should exploratory research be conducted? At the early stages of a project to inform design and development.
- What methods are commonly used? Qualitative methods like interviews, observations, and diary studies.
- How does exploratory research differ from evaluative research? Exploratory research seeks to discover and understand, while evaluative research tests specific hypotheses or designs.
