Closed Won

Why Closed Won is Important in Sales

Closed Won is a crucial metric in sales as it represents the successful conclusion of a sales process. It signifies that a prospect has converted into a customer, directly impacting revenue and growth. Tracking Closed Won deals helps sales teams measure their performance, forecast future revenue, and identify successful sales strategies.

How Closed Won is Used in Sales Processes

Sales teams use the Closed Won status to mark deals that have reached a positive conclusion. This typically involves:

1. The customer agreeing to purchase terms
2. Signing a contract or agreement
3. Completing the initial payment or setting up payment terms

Once a deal is marked as Closed Won, it often triggers other processes such as order fulfillment, account management handoff, or commission calculations.

Examples of Closed Won Scenarios

• A software company closes a deal with a new client who agrees to a one-year subscription.
• A real estate agent successfully sells a house, with all paperwork signed and funds transferred.
• A car dealership completes a sale, with the customer driving off in their new vehicle.

Frequently Asked Questions about Closed Won

• What's the difference between Closed Won and Closed Lost?: Closed Won means the deal was successful, while Closed Lost indicates the prospect decided not to purchase.
• Can a Closed Won deal be reopened?: Typically, no. Once a deal is Closed Won, it's considered complete. Any further sales would be new opportunities.
• How does Closed Won affect sales forecasting?: Closed Won deals are used to calculate actual revenue and inform future sales projections.
• What happens after a deal is marked Closed Won?: Usually, the account is transferred to customer success or account management teams for onboarding and ongoing support.